CASHEW MARKETING. A Theoretical and Practical Exploration

      Аннотация: Cashew, the most palatable dry fruit, has an imperative craze in the agriculture & food market and its marketing opportunities are even widespread and prospective. It has less derivatives and predominantly sold as a full nut all over the world with universal coverage. Yet, there have been a lot of opportunities to increase the level of sales with novice ideologies since there is a vast scope at the standpoint of increased quality standards, modified marketing strategies and fine-tuned government policies. Though there had been the worst conditions experienced by the stakeholders of the cashew market during Covid pandemic, sooner it bounced back now with fruitful results. Nevertheless, certain marketing intricacies make the efforts of marketers and producers iffy and sometimes, unable to reach expected behemoth results. the researchers of the study hailing from Palasa named as cashew land from Srikakulam District of A.P. state, have identified the real marketing problems in the areas of exporting and cluster branding where the handful opportunities ate not made the most. The practical exploration with quintessential methods and implications has been presented in this book.

Ключевые слова: Cashew Marketing, export marketing, Cluster Branding