Fundamentals of e-commerce and e-business in the digital economy. Principles of e-commerce and the importance of e-business in the digital economy

      Аннотация: In today’s digital age, the world of commerce has undergone a significant transformation. Traditional brick-and-mortar stores have been joined, and in many cases, surpassed by the rise of e-commerce. E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the Internet. It has revolutionized the way businesses operate and consumers shop, offering convenience, accessibility, and endless possibilities. The growth of e-commerce can be attributed to several factors. Firstly, the widespread use of the internet and advancements in technology have made it easier for businesses to establish an online presence. With just a few clicks, consumers can browse through a wide range of products from various sellers, compare prices, read reviews, and make purchases without leaving the comfort of their homes. Moreover, e-commerce has broken down geographical barriers, allowing businesses to reach customers across the globe. This has opened up new markets and opportunities for businesses to expand their customer base and increase their sales potential.

Ключевые слова: Digital economy, e-commerce, e-business