Unveiling Challenges in the Imitation Jewellery Manufacturing Sector. A Case Study of Machilipatnam, Krishna District, Andhra Pradesh

      Аннотация: India is the world’s second biggest manufacturer of imitation jewelleryover China. Indian imitation jewelry enjoys a massive demand and has potentialfor expansion in markets such as the US, UK, Europe, Canada, Australia and6many Asian lands. Imitation jewelry is basically made of brass, casting iron,nickel, plastic beads and stones, as a replacement for precious metals and gems.It does not have resale value and is obtainable at a choice of monetary valuepoints – from less than Rs 100 to over Rs 5,000. The sector development inIndia encouraged due to the availability of skilled labour at cheaper cost as thatof base metals, faux jewels and stones. There are few states well known forsuch merchandise are Rajasthan, Uttar Pradesh, West Bengal, Bihar andMadhya Pradesh. It is expected that, there will be a 20 percent rise in businessduring the present year and it reaches to 40 percent in the following year.Basing on survey and feedback from the visitors, participants, businesstransactions on the fair are about 5.5 crore and estimated to grow 10 times allover the year.

Ключевые слова: Imitation, Jewellery, Manufacturing, Problems