TAI CHI and Business Strategy (II). Innovation and Entrepreneuship

      Аннотация: As part of Chinese culture, TAICHI plays the important role in business development. It appeals the trade off between defensive and offensive. It reveals the fact that TAICHI's aim is for the continuous improvement with consistency. This project takes the value of Tai Chi as the foundation for the innovation of traditional culture, explores the cultural value and commercial value of Tai Chi culture through the innovative research, development and transformation of Tai Chi, so as to make Tai Chi better serve human health.The development of cultural and creative industry has gradually entered a critical point. How to promote the dual efficiency of commerce and culture is becoming the key to achieve the breakthrough of quality and quantity of the industry. The “digitalization” adopted in this project enables the industry to get structural upgrading, so that the Tai Chi IP from the cultural industry can create cultural derivatives efficiently, and fully meet the needs of the people on cultural learning, fitness and health.

Ключевые слова: TAICHI Culture Transformation, Business Strategy, development, Trade off between Offensive and Defensive.