Adoption and Acculturation of Digital Technologies by Farmers.

      Аннотация: “Digital adoption is closely the way of the future. Adapting to new technology and fully leveraging its features is imperative to the modern organizations and it is what leads to digital transformation.” – Lilach Bullock.The application of digital technology in agriculture has been instrumental in promoting data generation as well as advanced analytics that allows farmers to make smart decisions about farming and to benefit from the economic use of inputs and labor. Artificial Intelligence (AI) in farming will bring revolution, sustainability and vibrancy in future farming which is primarily driven by the increasing demand for agricultural production due to the increasing population, rising adoption of information management systems and new technologies for improving crop productivity and increasing by implementing deep learning techniques and growing initiatives by governments worldwide supporting the adoption of modern agricultural techniques. Digital technologies overcome information problems that hinder market access for many small-scale farmers, increase knowledge through new ways of providing extension services and provide novel ways for improving agriculture.

Ключевые слова: Adoption, acculturation, digital technologies, farmers