Communication strategies for attracting tickets. An approach to higher education institutions

      Аннотация: Communication strategies for attracting admissions is a book that aims to contribute to knowledge about the development of communication strategies for attracting admissions to higher education institutions (HEIs) in a growing higher education market. It demonstrates that HEIs don't need to resort to the practices of industrial companies and that within their own context they can be successful in attracting customers (admissions). The book is aimed at students, teachers, higher education researchers, managers of higher education institutions, communication and marketing managers.

Ключевые слова: communication strategies, Customer acquisition, Marketing, Higher Education