Digital Delights: Driving Customer Satisfaction in Indian Private Bank.

      Аннотация: "Digital Delights: Driving Customer Satisfaction in Indian Private Banking" provides a comprehensive examination of the rapidly evolving landscape of digital banking within the private banking sector in India. With a focus on enhancing customer satisfaction, this book delves into the strategies, challenges, and innovations shaping the digital banking experiences offered by private banks in the country.The book begins by offering an in-depth overview of the digital banking landscape in India, highlighting the transformative impact of technology on the banking industry and the emergence of private banks as leaders in digital innovation. It explores the evolution of digital banking platforms, from online banking portals to mobile apps, and their role in reshaping customer interactions, service delivery, and overall banking experiences.Through a blend of empirical research, case studies, and expert insights, "Digital Delights" investigates the key drivers of customer satisfaction in digital banking among Indian private banks. It examines factors such as usability, security, convenience, and personalization, shedding light on the strategies employed by private banks.

Ключевые слова: Digital Banking, Customer’s satisfaction, Private Banking services, online banking, Internet Banking