CUSTOMER SATISFACTION MEASUREMENT: CASE OF MAJ-SERVICE. Drug marketing in Gabon

      Аннотация: The prescription of a product requires that in addition to the knowledge of this one, it is necessary to add the competences of the sales force to it. This one rests on the training of the salesmen which is one of the essential tools for the salesman whatever its quality. At the time of hiring, the salesperson must receive additional training so that he/she can be efficient and improve his/her skills in know-how.

Ключевые слова: Gabon, Drug, sales, Marketing, Libreville, Turnover, advertising, médicament, vente, chiffre d'affaires, publicité, Markéting