AI Driven Service. Chatbots' Role in Enhancing Customer Satisfaction and Service Experience

      Аннотация: Chatbots are being used by more and more businesses to offer 24/7 customer service to website visitors. The modern client wants to spend less time overall, thus they want to be able to contact businesses anytime, anywhere, and through any channel. To provide a positive customer experience, a chatbot must adhere to critical criteria in system quality, service quality, and information quality. Companies can change the language style of a chatbot to make it more personable. Customers are more satisfied and trusting of chatbots when they resemble humans, which increases chatbot adoption. Chatbots and consumer loyalty are certainly related in some way.Customers appreciate the convenience, promptness, and accessibility of chatbots, which contribute to their improved overall experience. The perception of empathy and care displayed by chatbots also enhances customer satisfaction. Incorporating chatbots into customer support strategies can therefore lead to increased customer loyalty.

Ключевые слова: Chatbots, Artificial Intelligence, service quality, customer experience, Service Experience