Customer Experience and Satisfaction of Online Buyers. Deep Dive into Customer's Experience and Satisfaction of Online Shopping through Quantitative Analysis of leading Brands

      Аннотация: Electronic shopping have become increasingly crucial in today's digital marketplace. With the convenience of browsing and purchasing products or services from the comfort of their homes, customers expect seamless and efficient interactions. Factors such as website usability, product variety, pricing transparency, shipping speed, and customer service play pivotal roles in shaping their experience and satisfaction levels. Positive experiences, including easy navigation, secure transactions, personalized recommendations, and hassle-free returns, can significantly enhance customer loyalty and repeat business. Conversely, negative encounters such as technical glitches, slow loading times, or unresponsive customer support can deter customers and brand's reputation. Thus, businesses must continually assess and improve the online shopping experience to meet evolving customer expectations and foster long-term relationships.

Ключевые слова: customer experience, Customer satisfaction, E-sgopping, Online Shopping