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THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON STUDENTS'. SATISFACTION: A CASE OF SELECTED PRIVATE COLLEGES IN HAWASSA CITY
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Weldeyohannes Wendimu
ISBN: 9786207483747
Год издания: 2024
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 84
Издательство: LAP LAMBERT Academic Publishing
Цена: 27947 тг
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Ожидает определения тематики
Код товара: 900038
| Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
| Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
| Курьерская доставка CDEK из города Москва |
| Доставка Почтой России из города Москва |
Аннотация: The objective of the study is to examine the effect of customer relationship management strategy on students’ satisfaction in private colleges in Hawassa city. The study employed explanatory sequential research design with a mixed research approach. The study employed both primary and secondary data which collected using structured questionnaire and key informant interview. The study involved a total of 362 private college students and eight key informants using multi stage sampling procedure. It employed both quantitative and qualitative data analysis methods. The finding of the study revealed that there is satisfaction among students on those services provided by private collages in the city administration.
Ключевые слова: Keywords: customer relationship management; people; processes; technology; Satisfaction
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