Hospital Marketing: In-patient satisfaction. Case of the International Polyclinic of Saint Joseph Lomé-TOGO

      Аннотация: In today's competitive world, satisfaction is placed at the heart of a company's strategy, it is the objective towards which all efforts are directed, because a lost customer is first a loss of image, then a financial loss and finally additional expenses in time and money to find new customers. Customer satisfaction has now become a necessity for the hospital environment in order to improve patient conditions.Patients have become more and more demanding, they expect special services. This fierce competition between companies has led hospital institutions to develop services aimed at satisfying hospital users, the key to their success. Services that meet patients' needs. This work will enhance the value of hospital marketing. It will help health care staff to improve the delivery of hospital services.

Ключевые слова: Hospital Marketing, satisfaction