Consumer Behaviour towards Safe Drinking Water.

      Аннотация: World oceans cover about 3/4th of earth’s surface. As per the UN estimates, the total amount of water on earth is about 1400 Mill.Cu.Kms which is enough to cover the earth with a layer of 3000 mtrs depth. However only 2.7% of the total water available on the earth is fresh water of which about 75.2% lies frozen in Polar Regions and another 22.6% is present as ground water.The crisis about economic water resources devt. and better management thus arises because most of the water is not available for use and secondly it is characterized by its highly uneven spatial distribution.Access to adequate water supply is not only a fundamental need and human right as per UN MDGs. One of its targets is to: "Halve, by 2015, the proportion of people without sustainable access to safe drinking water and basic sanitation". The lack of access to adequate water contributes to water-based disease transmission and water-washed diseases, leads to mortality, morbidity and illnesses (eg.Diarrohoea). 200 people are interviewed from four villages of Nizamabad town. ChiSquare, Markov tests used to predict Cons.Behavior patterns. The target groups are Mini.of Rural & Urban Devt,Consumers & Bottlers.

Ключевые слова: health, Marketing, consumer behaviour, Municipalities, Standardization, social marketing, Bottled Water, Afforestation, Andhra Pradesh, Chi-square test, Lakes, Safe drinking water, Carcinogen, Water and Sanitation, waterscarcity, PET containers, Leeching from PETbottles, Diseases associated with poor water and sanitation, Consumer awareness, Impact of Socio-Economic indicators, Aquafina of Pepsi, Kinley of Coca-Cola, Bisleri Brand Bottled water, Transition Probability Matrix, Rapid Urbanisation, Groundwater Regulations, Water Quality studies, Encroachment of water catchment areas like rivers, canal clearing, deepening channels and Beautification of river beds, Picketing and fishing prohibition areas, Solid Wate management system, Develop Green Index with National Remote Sensing Agency and Forest department, Low-cost Sewage treatment plants, State Pollution Control Boards, Correct Labelling, Purification technology and Source of water, Political parties will, Joining of rivers, Nizamabad, Reserach Paper, Datrika Venkata Madhusudan Rao