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Consumer Behaviour Towards Online Shopping of Fashion for Young Adults.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Alice Berthuy-Carniato
ISBN: 9783659954757
Год издания: 2016
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 84
Издательство: LAP LAMBERT Academic Publishing
Цена: 22125 тг
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Сферы деятельности:Код товара: 163246
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Аннотация: The booming of the Internet has changed consumers’ habits in many aspects. Nowadays it is possible to buy almost anything on the internet from a couch, but also to access to some information, consumers’ reviews and other data that can help the consumer to make the best choice. Existing researches have been trying to find explanations to consumer behaviour online, even though it is complicated to analyse. This book is focused exclusively on consumer behaviour towards online shopping of clothes and fashion accessories, investigating on a multicultural population between 18 and 25 years old.
Ключевые слова: consumer behaviour, Fashion, marketing, Online Shopping
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