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Analysis of Service Quality Using Servqual Model.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Ashok Kumar
ISBN: 9783659405235
Год издания: 2013
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 88
Издательство: LAP LAMBERT Academic Publishing
Цена: 25976 тг
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Сферы деятельности:Код товара: 122529
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Аннотация: This book is helpful for youngsters to find out the quality of the institutions of any field with the help of the servqual model. Nowadays servqual model is used as a worldwide research tool. For the analysis of the service quality servqual model used as an important tool. Servqual model was originally measured on 10 aspect of service quality. Servqual was developed in the mid-1980's by Zeithaml Parasuraman & Berry..
Ключевые слова: Bank, SERVQUAL model, Likert scale
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