Customer Retention Strategies Employed by Banks in Zimbabwe.

      Аннотация: The issue of global financial crisis caused customers to panic and this affected all the economic sectors across the globe. However,customers in banking industry were the ones hard hit to an extend that they now have a disinclination towards the banking sector. ln developing countries such as Zimbabwe where the economy has taken a nose dive due to mismanagement,the situation has become difficult for banks to retain customers if they loose them. Customer retention has become a big issue hence needs proper strategies

Ключевые слова: Customer Retention Strategies in the Banking sector, banks, Zimbabwe, Financial Crisis