Customer Retention Strategies Towards Organized Retail Stores. An Empirical Study With Respect To Chittoor District

      Аннотация: Among every one of the sectors retailing is the biggest private industry on the planet. The complete deal for this industry is recorded to be $ 6.6 trillion over the world. The retail industry is one of the most seasoned and most developed clients of the innovation. Indian retail industry represents more than 10 percent of the nation's GDP and around 8 percent of the all out work and along these lines is one of the biggest enterprises. Slowly it is crawling towards getting to be one of the blasting sectors of the nation. By and by the Indian retail sector is profoundly divided, and around 97 percent of the industry's business is accounted by the chaotic retailers, for example, customary family run stores, general stores, and corner stores.

Ключевые слова: Customer retention strategies, Retail stores, chittoordistricr