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Study Of Customer Satisfaction In The Banking Sector In Libya.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Haitham Ahmed Akgam and Logasvathi Murugiah
ISBN: 9783659459788
Год издания: 2013
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 72
Издательство: LAP LAMBERT Academic Publishing
Цена: 25408 тг
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Сферы деятельности:Код товара: 126276
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Аннотация: The purpose of this research is to evaluate the customer satisfaction of the banks sector in Libya, based on customer perception regarding service quality. This is an empirical study using mainly primary data collected through a well-structured questionnaire. The questionnaire has been personally administered on a sample size of 204 bank customers. The findings are expected to contribute as there are only a few studies dealing with the assessment of service quality in Libya banking sector.
Ключевые слова: Libya, Customer satisfaction, Bank
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