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Impact of Corporate Social Responsibility on Franchisor’s Performance. A case study in Austrian franchise industry
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Deniz Cantutan
ISBN: 9783639807288
Год издания: 2015
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 128
Издательство: AV Akademikerverlag
Цена: 25624 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 145997
| Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
| Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
| Курьерская доставка CDEK из города Москва |
| Доставка Почтой России из города Москва |
Аннотация: CSR has been in the agenda of many firms for a long time. Throughout this research, the author investigates CSR activities that influence the franchisor’s performance in Austria by differentiating between promotional and institutional CSR activities. The results of this study provide support for the conclusion that there is a positive impact of institutional CSR activities on the franchisor’s performance.
Ключевые слова: Austria, CSR, Franchising, Firm Performance
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