Marketing Strategies that Influence Student Choice of College School. A Study of High School Students from Public and Private Schools in Bocaue, Bulacan

      Аннотация: All organizations develop various types of marketing strategies to attract prospective students. Such role enhances the ability of the school to establish close and collaborative relationships with current students also termed as higher retention, as well as with prospective students also known as better recruitment With these statement, the researchers aim to identify the marketing strategies that influence student choice of college school and consequently propose an effective marketing plan. Descriptive-Comparative design was utilized in this study. Through the aid of cluster sampling, the total respondents were 300 graduating high school students from public school and 300 from private schools in Bocaue, Bulacan. A self-made instrument was used and it was subjected to content validation by the Dean of the college and the adviser of the researchers. Moreover, the instrument obtained a Cronbachs Alpha coefficient value of 0.98 with a standard deviation of 31.86 for its internal consistency.

Ключевые слова: college students, Marketing Plan, marketing strategies