Organizational Culture and Performance of Microfinance Institutions. The Moderating Influence of Marketing Capabilities

      Аннотация: The book targets business students at undergraduate and postgraduate levels of study. In addition, the contents of the book are relevant to managers of financial institutions in a developing country context. Inadequate access to finances is a major challenge faced by majority of people living in developing countries. The book provides tools for deepening financial access through micro-finance. The book describes the competitive nature of financial industry and further explains how organizational culture can be used to create competitive advantage by micro-finance institutions.

Ключевые слова: market orientation, microfinance, Organizational culture, Marketing Capabilities, Industry competition