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Consumer Perception Towards Advertisement Related To Cosmetic Goods. A comparative study of working and non-working women in Punjab
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Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Rajesh Kumar Mahajan
ISBN: 9783659860294
Год издания: 2016
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 140
Издательство: LAP LAMBERT Academic Publishing
Цена: 36698 тг
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Аннотация: Consumer perception towards Advertisement related to cosmetic goods: A comparative study of working and non-working women in Punjab. The purpose of the study is to analyses the influence of advertisements on the buying behavior and the attitude of the respondent regarding the overall impact of advertisements on consumer’s perception. This study shows that the respondent interpolated in this survey belongs to diverse backgrounds which increase the scope of future study. The current study, also appraises the economic and financial factors necessary for the purchase of goods. In countries like India, which is believed to be the swiftest growing market for cosmetology, advertisement plays a powerful role in determining the consumption of products. Since any publicity is good publicity, therefore, all the mediums used by advertising agencies be it the brand value or the celebrity attached to it, add up a good member of consumers.
Ключевые слова: Advertisement, Consumers, working and non working women, cosmetics
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