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CONSUMER PERCEPTION TOWARDS ONLINE BUYING BEHAVIOUR.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: PADMANABHAN V and SWATHICHITRA G
ISBN: 9786204182575
Год издания: 1905
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 152
Издательство: LAP LAMBERT Academic Publishing
Цена: 37125 тг
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Сферы деятельности:Код товара: 713881
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Аннотация: The consumers are the persons who spend cash for the things required to consume merchandise and administrations. As such, buyers play a vital role in the financial framework of a country. Consumers are the king of the market. So the behaviour of the consumers is essentially important. Nowadays the consumers want to buy the products through online. Even though the traditional or mortar and brick stores having lot of features, the consumers wish to buy the products through online. Online shopping have features like time saving, price discounts and others. So the consumers eagerly shop through online. The evolutionary growth in the mobile-friendly technology has made it easier for a normal citizen without any technical background to reach and use the internet. To understand more about the concept this book is an attempt to examine the perception, awareness, attitude and buying behaviour of consumers towards online shopping. It also concentrates on the problems faced by the consumer in utilization of online shopping
Ключевые слова: consumer behaviour, Online Shopping
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