Factors Affecting the Adoption of Internet Banking in Nepal. A quantitative study of Nepalese Banking Sector

      Аннотация: Information technology and its advancement make the human life easier and manageable. Along with the advancement of IT, there is a growing need of information and technology in the personal as well as business industries. Different business houses use internet as a new service delivery channels for their business, in the same way, banking industries also trying to adopt the new technology to make their service better. So, the purpose of this work is to identify and analyze the relationship between consumer’s intention and different attitudinal factors like Perceived Usefulness, Perceived Ease of Use, different risk factors, Trust and Internet banking adoption in Nepalese banking industry. The survey method was used to gather the information (data). In total, 210 valid samples were collected and multiple regressions were used to test the research model. SPSS statistical data analysis software was used to record the data and multiple correlations were used to find the relationships among different variables and multiple regression analysis was used to predict the data.

Ключевые слова: Attitude, Intention, Internet Banking, Nepal, TAM, Technology Acceptance