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Factors Affecting the Adoption of Internet Banking in Bahrain. Overcoming Barriers to Adoption Through the Use of Biometrics
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Yusuf Janahi
ISBN: 9786202922111
Год издания: 2020
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 348
Издательство: LAP LAMBERT Academic Publishing
Цена: 60575 тг
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Отрасли знаний:Код товара: 578038
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Доставка Почтой России из города Москва |
Аннотация: The emergence of the Internet in business as a marketing tool and as a communication medium is one of the existing challenges for the banking industry. Because of this evolution, the banking industry has adopted Internet banking both for financial transactions and for the provision of information about products and services. Based on the ideas mentioned, this study aimed to examine the factors which may affect the intention to use Internet banking in the Kingdom of Bahrain with the following research objectives to be achieved: First, to identify the factors which affect the intention to ue and adopt Internet banking in the Kingdom of Bahrain; second, to develop a model based on the identified factors that affect the intention to use Internet banking in the Kingdom of Bahrain; and third, to test the reliability and validity of the proposed model and find its implications to the intention to use and adopt Internet banking.
Ключевые слова: Culture and Security by using Biometric
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