Impact of Social Media on Apparel Brand Performance.

      Аннотация: In this new era of internet driven technology and globalization, the whole world has become a global village. Brands are using social media platform to improve their brand performance. Brand performance can be measured in different matrices for instance brand awareness, brand recognition and brand loyalty. In Pakistan, businesses are moving towards different platforms of social media to tap their potential customers. In Pakistan there is a huge potential for apparel brand to grow. Brands are using social media platform like Facebook etc to reach intended audience. The loyalty factor is also addressed by the social media for established and un-established brands in the market. In a nutshell, social media plays its role in improving brand performance of different apparel brands.

Ключевые слова: Impact of Social Media on Apparel Brand Performance, technology and globalization, Apparel Brand Performance