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The Impact of Social Media on Companies. A Mixed Research Study
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| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Sarah Werthmueller
ISBN: 9783639840919
Год издания: 2017
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 120
Издательство: AV Akademikerverlag
Цена: 32397 тг
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Сферы деятельности:Код товара: 174332
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Аннотация: As a growing number of companies are active on social media platforms and since the virtual environment has become more complex, it is a competitive advantage to communicate online with the target group. Thus, knowing what sales impact these activities have and being aware of its limitations help maximise a company’s set goals. This study examines the influence of social media marketing on the traffic to a company’s website and the subscription to its service. Additionally, the impact of a firm's resources on social media and the resulting challenges a business face, are investigated.
Ключевые слова: Big Data, Internet, Social Media, Social Media Promotion, Social Media Analysis, Communications
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