Influence of Social Media among Youth.

      Аннотация: Social media is most recent form of media and having many features and characteristics. It have many facilities on same channel like as communicating, texting, images sharing , audio and video sharing , fast publishing, linking with all over world, and direct connecting. It is also cheapest fast access to the world so it is very important for all age of peoples. Social media is forming an increasingly central part of how we all communicate. Its online communities carry a strong and influential voice, and there is much to be gained from engaging directly with people through these channels. In India, there are 143 million social media users as on April 2015. Usage of social media in rural India has grown by 100 per cent during the last one year to 25 million users while urban India registered a relatively lower growth of 35 per cent with the total number of users at 118 million as on April 2015. Also young people are the most common users of this media. So the aim of this study is to understand the influence of social media among youth and to provide suggestion for effective use of this media.

Ключевые слова: academic performance, Cyber Behavior, Influence, relationships, Social Media, youth