Influence of social media on business.

      Аннотация: Since the advent of social media has brought a new landscape and present a new grid of personal connections, businesses have been seeing a tremendous opportunity and are intense to draw from (social media or the trend). My studies have been conducted, stating the reasons to draw from social media and in order to help companies to gain a better position in the transition. This research analyzed the influence of social media on businesses and the theoretical framework rests on desk research of social media, traditional media, as well as previous studies relating to influence marketing.

Ключевые слова: ICT, Social Media, Social Media Marketing, Traditional Marketing, influencer, ad