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Services Marketing.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Anandhi K
ISBN: 9783330000544
Год издания: 2016
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 168
Издательство: LAP LAMBERT Academic Publishing
Цена: 32853 тг
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Сферы деятельности:Код товара: 165675
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Аннотация: Services form a major part of economic activities and the world today is dominated by the service sector. The service sector is enormously large and varied. It includes banking, transportation, insurance, communication, education, employment, healthcare, Legal service, accounting, tourism, hospitality and information services.Some of the services are provided on a nonprofit basis, for example,education and healthcare, while others are provided on a commercial basis such as hotels, professional consultants, solicitors etc
Ключевые слова: service industry, Service Marketing, Intangible Marketing
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