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Fast Moving Consumer Goods (FMCG): A Swot up.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: K. Jegatheesan Karuppiah,K. Kalaivani Kuppusamy and P. Muthu Ganeshwari
ISBN: 9783330344143
Год издания: 2017
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 124
Издательство: LAP LAMBERT Academic Publishing
Цена: 30322 тг
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Аннотация: The main objective of the book is to create awareness among the consumers regarding Brand Preference of FMCG in the study area. Because The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy. It has a strong MNC presence and is characterised by a well established distribution network, strong competition between the organised and unorganised segments and low operational cost. Fast Moving Consumer Goods are inevitable for the people in their day to day life. Therefore it is highly useful for the consumers to prefer the suitable brands according their requirements.
Ключевые слова: Brand Preference, Consumer preference, FMCG
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