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Structural Equation Modeling in Online Shopping. Application of AMOS and SPSS
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Keyurkumar Nayak and Bhautik Shah
ISBN: 9783659912504
Год издания: 2019
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 212
Издательство: LAP LAMBERT Academic Publishing
Цена: 46515 тг
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Сферы деятельности:Код товара: 219996
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Аннотация: Online customer service system has become an important tool of online marketing. At the same time, it has also become a basic part to exhibit the enterprise and to interact with visitors. It's a hot topic to find the key factors which influence perceived online customer service quality. This book lists many factors which influence online service quality and customer satisfaction from previous literature, then explores the key factors which influence perceived online customer service quality in online shopping and thus, it studied the influence of Customer Satisfaction on Customer Loyalty..The analytical results though SEM and Path Analysis of our study further indicate relationships between consumers’ perceptions of the factors that influence their intention to buy through online. More specifically, consumers’ perceptions of the customer service Quality with Customer Satisfaction and Customer Satisfaction of online purchasing exhibit significant relationships with their online buying intention.
Ключевые слова: Online Shopping, Mediation, moderation, Confirmatory Factor Analysis, Factor Loading
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