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Marketing Research.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Jiri Urbanek
ISBN: 9783659966613
Год издания: 2019
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 100
Издательство: LAP LAMBERT Academic Publishing
Цена: 31889 тг
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Сферы деятельности:Код товара: 227328
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Аннотация: Marketing research aims to take some of the risk out of marketing decisions by providing information that can form part or all of the basis of decision-making. It is applicable to all aspects of marketing-mix decisions and should be an integral part of the process of formulating marketing strategy. Marketing research can help in a variety of studies and makes use of both primary and secondary data sources. This book is introducing various methods of marketing research from well-know authors dealing with this topic.
Ключевые слова: marketing research, consumer behaviour, marketing, Research, primary research, secondary research
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