Marketing Mix Strategies in Indian Banking Sector.

      Аннотация: In view of the resilient competition in the banking industry and the fact that most of the products or services provided by public and private sector banks are identical, effective marketing mix strategies of these banks can certainly differentiate their product from those of rivals. The objective of this study was to examine the competitiveness of marketing mix strategies of the public sector banks and private sector banks.

Ключевые слова: Bank Marketing, Public Sector Banks, private sector banks, marketing, Marketing Mix Strategies, Corporate Loans, Individual Loans