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Customer Relationship Marketing in Indian Steel Industry. Theory and Practice
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Kaushik Bhattacharya
ISBN: 9783659297946
Год издания: 2012
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 380
Издательство: LAP LAMBERT Academic Publishing
Цена: 57009 тг
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Сферы деятельности:Код товара: 497917
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Аннотация: Customer Relationship Marketing in Indian Steel Industry This book will help students and practitioners to understand the complex issues that marketing professionals deal with on a regular basis in forming, maintaining and enhancing relationship with their customers in B-2-B market. This book includes extensive literature survey on relationship marketing and describes in detail with concrete examples, how to formulate, implement and co-create successful relationship marketing programs for building relationship with firm's strategic customers.
Ключевые слова: Relationship Marketing, Value Creation, Steel Industry, customer-supplier relationship, relationship intention
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