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Customer Satisfaction. A Case Study of TATA ACE
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Md. Abul Kalam Azad and Md. Waleed Ashraf
ISBN: 9783845439563
Год издания: 2012
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 80
Издательство: LAP LAMBERT Academic Publishing
Цена: 30500 тг
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Сферы деятельности:Код товара: 499865
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Аннотация: Determining Customer Satisfaction has been a paradox since long. This book is an effort to explore the determinants of customer satisfaction for automobile industry using sample from Bangladesh. Results have shown a significant positive relationship of Product Dimensions and Service Dimensions with overall customer satisfaction for TATA ACE, one of the most selling vehicles of the country. A strong recommendation in favor of After Sales Service has also given in this book.
Ключевые слова: customer satisfaction
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