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CRM Practices in Banking Sector. A Study of Select Banks
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Anuradha Reddy Malipatel and Ravi Akula
ISBN: 9786200454270
Год издания: 2019
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 220
Издательство: LAP LAMBERT Academic Publishing
Цена: 42290 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 505667
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Аннотация: The Present book titled "CRM Practices in Banking sector" is the ideal text for anyone taking CRM as specialization. This book focuses on the concept of CRM, CRM practices in SBH and ICICI banks. The book covers the theoretical framework of CRM, the perspectives of customers towards customer relationship management practices of SBH and ICICI banks. The customers' satisfaction towards the banking services of SBH and ICICI is also covered in this book.Finally, it encompasses the bankers' perspectives towards CRM. This book highlights the trends and latest developments in the CRM area in the banking industry.
Ключевые слова: CRM, IVR, SWOT, Sales Force Automation, enterprise resource planning, Wireless Application protocol, Real Time Gross settlemrnt, Electronic Funds Transfer, Interactive voice response
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