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Consumer buying behavior towards online shopping. Social Media Marketing 2022
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Martyna Kostrzewska
ISBN: 9786205495605
Год издания: 1905
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 68
Издательство: LAP LAMBERT Academic Publishing
Цена: 25429 тг
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Аннотация: Internet transactions involve a wide range of risks which may effectively discourage the consumer from shopping online or have a strong adverse impact on the level of consumer satisfaction with the product itself and the shopping process. In any business organisation various risk elements are part of business operations. That is why all companies which do business over the Internet should pay attention not only to economic risk that can be managed with derivatives purchased to protect against fluctuations in prices, exchange or interest rates, but also psychological risk and the possible loss of time by consumers when shopping online.
Ключевые слова: customer, Internet, Online Shoping, Social Media Marketing
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