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Consumer Buying Behavior Towards Samsung Smartphones.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Ms. S. Sandhiyarthi and Mrs. S. Shajitha Banu
ISBN: 9786206184263
Год издания: 2024
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 84
Издательство: LAP LAMBERT Academic Publishing
Цена: 27947 тг
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Ожидает определения тематики
Код товара: 881951
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Аннотация: To achieve long- term profitability. you need to create and maintain loyal customers, but it's hard to do so in the competitive environment. Brand loyalty is the repeated purchase of any customer that reflects continuous buying and shows a positive attitude towards the brand to buy that product in the future. This is not a repetitive purchase; it is a psychological commitment for the customer towards the brand. Purchasing behavior refers to individuals or organizations doing business along with the impact of various factors that influence them in decision making on the purchase of products and services in a market.
Ключевые слова: Mobile Phones, smart phones
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