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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Christopher Onu Strategic Marketing:. A Study of Nigerian Banking Industry (2006-2010) 2018 г., 216 стр., мягкий переплет This research work investigated empirically the impact of Strategic marketing in the Nigerian banking Industry from the years of 2006 to 2010. The specific objectives were to determine relationship between strategic marketing and environmental perception, growth and profitability of the the Nigerian banking industry. To achieve the above... | 52949 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Matteo De Angelis The Effect of Adding Features on Product Attractiveness. The Role of Product Perceived Congruity 2018 г., 168 стр., мягкий переплет Technological progress has been enabling companies to add disparate features to their products. This research investigates the effect of adding more features on consumers’ evaluation of the product, by examining in particular the role of the congruity of the features added with the base product as a variable the moderates the effect of... | 42533 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Katerina Ristovska Consumer behavior of young adults in Macedonia. 2018 г., 80 стр., мягкий переплет The purpose of this research is to investigate which are the consumer segments among students in Macedonia, what is their consumer behavior and which communication media they mostly use. This research is focused on understanding the different aspects of consumer behavior of students and understand how to approach them in a different, yet unified... | 23919 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Elizabeth (Elsabe) Conradie The Influence of Internal Marketing Elements. On the Brand Awareness of Car Rental Customers in South Africa 2018 г., 512 стр., мягкий переплет Despite the extensive research undertaken in the subject area of services marketing, much is still unknown about services internal marketing, specifically internal marketing mix elements and how they affect brand awareness in services organisations. This study attempted to address this limitation. The study revolved around eleven internal... | 70723 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mohamed Abdelhady,Hanaa Fayed and Nancy Fawzy The 4Ps of Marketing in the Global Aviation Industry. Analyzing the Strategies of LCCs & FSCs 2018 г., 268 стр., мягкий переплет For the time being, in order to recognize the airline business model, it is necessary to investigate how the aviation industry has evolved since the airline deregulation act of 1978. Liberalization of the air transport industry in the US by 1978 and then in the early 1990s in the Eu, that was resulted in having the LCCs, has led to significant... | 51409 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Michele Finadri Consequences of managerial responses to online reviews. An experiment with amazon reviews 2018 г., 96 стр., мягкий переплет The main goal of the work is to understand the effect of managerial responses to online reviews. In particular, the book starts with a literature review that explains the importance of electronic word of mouth and of online reviews for consumers’ purchase behavior. Secondly, an introduction and an explanation of the effects of product ratings is... | 31747 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Lidya Seyoum The Impact of Service Quality on Customer Satisfaction. The Case of Ethio Telecom Call Center 2018 г., 92 стр., мягкий переплет The main objective of this study was to assess the overall level of service quality and customer satisfaction in ethio telecom call centre and to investigate the impact of service quality dimensions on customer satisfaction. A conceptual model of service quality dimensions was developed and hypothesised. The findings of the study show that service... | 31605 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Gizachew Tilahun Effect of service recovery on customer satisfaction in ethiotelecom. 2018 г., 60 стр., мягкий переплет This paper will give you some highlights on ethiotelecom: the only telecom service provider in ethiopia how the company delivers BroadBand internet service for its customers and its after sales activities in case if you have any interest on the company and has more significant to other service provider whether they are state owned or not it will... | 23208 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Christina Appiah-Nimo Leadership Style and Market orientation: A case of Manufacturing SMEs. 2018 г., 160 стр., мягкий переплет This book exposes readers to the leadership styles of owner/managers of manufacturing SME's in Ghana and their approach to market-oriented culture. The study sought to determine the relationship between owner/manager leadership style, market orientation and SME growth in Ghana. SMEs have the potential to provide for growth in employment and... | 42249 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Abel Mehari Abebe Analysing Determinants of Customer Brand Loyalty in United Bank S.C.. 2018 г., 128 стр., мягкий переплет I took longer period in conducting researches from usual this is to contribute my part on those areas which did not get high emphasis in most researchers research methodology. This work has took more than nine months to get completed, this is due to my eager feeling in contributing a work which help other researchers in the filed of... | 32883 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Asoka Malawi Arachchige Materialism and Over Consumption. 2018 г., 56 стр., мягкий переплет Materialism is not a new concept. All the religious leaders as well as many researchers have discussed the negative side of the materialism. Materialism has become a major problem in the world.Because of the materialism people consume more and unnecessary things. This has become one of the major threats to the future of human survival. The purpose... | 23066 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jo?o F?lix From Outbound Into Inbound a Marketing Paradigm Shift. 2018 г., 308 стр., мягкий переплет Today, the way people shop and acquire information has completely changed: the internet has undergone a real transformation in consumer behaviours and habits. Alongside this shift, today's marketers must adapt to the new needs of the market and consumers or will be risking their existence, as the web presence has become essential for companies.... | 61057 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rubaiyat Raihan The Specificities of Market Entry Strategies into a Developing Country. – A Research Study on the Entry Strategies of Energy Efficiency Light Industry 2018 г., 132 стр., мягкий переплет What are the specificities of market entry strategies in a developing country? It is primarily to understand the impact of high tech products such as energy efficient bulbs in developing countries by taking the aspects into consideration. This research is discussed only to understand the market strategies and entry barriers of energy efficient... | 36414 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dr Venkata Ramana Jagu and Prof. Murali Krishna Budha Marketing of Handloom Fabrics in Andhra Pradesh. Problems and Prospects in Handloom Industry 2018 г., 316 стр., мягкий переплет Handloom industry in India is an ancient cottage industry. The Handloom industry being part of the Indian culture and tradition, diffused widely in all the nook and corners of the country.This book focuses on the marketing practices of Handloom industry in Andhra Pradesh with special reference to Guntur district also includes the perceptions of... | 55533 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Pramod Kumar Pharmaceutical Marketing In India. Ethical Perspective 2018 г., 136 стр., мягкий переплет Indian Pharmaceutical Industry is in the front rank of India’s science-based industries with wide ranging capabilities in the complex field of drug manufacture and technology. It ranks very high in the third world, in terms of technology, quality and range of medicines manufactured. From headache pills to antibiotics and complex cardiac... | 36556 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sadaf Siraj Changing Dynamics of Family Purchase Behavior in Rural India. An Empirical Study 2018 г., 276 стр., мягкий переплет Given that India is one of the world’s largest consumer markets and is an emerging world economic champion too, this market presents a potentially vast untapped source for research and business. With about 69% of population living in the villages and generating nearly half of the national income, the rural market is increasingly playing a very... | 51693 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Caroline Han Retargeting sales targets. How can retargeting influence the overall sales performance 2018 г., 80 стр., мягкий переплет "Retargeting sales targets - How can retargeting influence the overall sales performance", shows the importance and benefits of using digital marketing tools in today's business. Retargeting has gained over the years more importance and received a lot of attention from marketers and the sales department. This method gives companies the... | 23919 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Suman Yadav and Sadaf Siraj The Indian Shopper:Attributes, Motives & Behaviour. A glimpse in the psyche of Indian consumer 2018 г., 144 стр., мягкий переплет Organized retailing in India, is witnessing a metamorphosis, with Indian Retail sector being ranked amongst one of the most attractive retail destination amongst developing countries in the world map. The present study investigated the impact of shoppers attributes (gender, age, motives) mall attributes (satisfaction towards mall attributes) on... | 36840 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Cajetan Ewuzie Physical Distribution Analysis : For Customer Service and Satisfaction. 2018 г., 172 стр., мягкий переплет Physical distribution and Customer satisfaction in fast moving consumer goods sector has been recognized as a source of competitive advantage. As it becomes more difficult for companies to compete on pure product level, creative companies are intensifying their physical distribution activities to gain a competitive edge. Previous authors commonly... | 42675 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dr.K.Jegatheesan Karuppiah and G.Malar Vizhi Green Marketing Practices and Methodology. 2018 г., 108 стр., мягкий переплет This study is mainly confined to study on green marketing practices among the consumer in Srivilliputtur. The applications of green marketing strategies are going to be analysed and evaluated. Green marketing is the process of developing products and services and promoting them to satisfy the customers who prefer products of good quality,... | 32173 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nuno Manuel Teot?nio and Jos? Lu?s Reis Gamification model for SME. 2018 г., 92 стр., мягкий переплет Gamification could be a useful marketing technique that involves the use of game elements and design in real-life contexts. This book seeks to understand the benefits that can accrue to organizations using gamification techniques in developing meaningful experiences and relationships with brands and their target market. In this line of thinking,... | 34025 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Foued Sabbagh Methods of creating an e-Store of your own. Database and Working Mechanisms 2018 г., 124 стр., мягкий переплет The e-Store is simply a platform for buying and selling goods, where it is products, services or information on the internet. This is a field that has been growing strongly in recent years, following the rise of online stores and shoppers on the international levels. In addition, the e Store is simply a catalog of products with specifications, and... | 15802 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Boitumelo Vincent Molelekeng South African Black Generation Y Students’ Perceptions. Of Local Black Celebrity Endorsers’ Credibility 2018 г., 128 стр., мягкий переплет The use of celebrity endorsers is a popular marketing strategy in many countries. Typically, many marketers believe that using celebrities is a viable marketing strategy for attracting customers, increasing market share and improving sales for their market offerings. The celebrity endorsement strategy using local celebrities is increasing in South... | 32883 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Angelus Runji Enhacing Brand Awareness in NGOs _ (CONASU Case Study in Tanzania). 2018 г., 156 стр., мягкий переплет This study explored the magnitude of low brand awareness and low visibility in the CONASU organisation. The focus was on developing a mechanism to enhance CONASU’s brand awareness and visibility in Tanzania. This was achieved through a mixed research methodology where both qualitative and quantitative data was collected and analysed, and the... | 37267 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Florence Lunyolo A Tourist Explosion Products Online. 2018 г., 104 стр., мягкий переплет Tourism is increasingly becoming an important sector of economy in Uganda, as it contributes around 10% to the country’s GDP, which is consistent with the earlier projection by World Travel and Tourism Council that the contribution of tourism to the World’s GDP would rise to nearly 11% by 2014. Tourism industry is also considered among the... | 34452 тг |
