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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Amer Aljammazi Turkish Drama Influence on Saudi Consumer. 2018 г., 208 стр., мягкий переплет The influence of TV drama on audience has been always debated to be a wide range effect on various aspects. From a marketing perspective, this book focuses on the influence that can create a purchase intention of a product. It also discusses how this influence is created, what does the marketing literature say about it, and how to manage employing... | 42986 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Merve Memisoglu Marketing Communications & Branding for Pharmaceutical Products. Big Pharma, Big Brand, Big Picture 2018 г., 56 стр., мягкий переплет The purpose of this book is to highlight and evaluate the importance of building a strong brand via effective marketing communications within the lifecycle of the pharmaceutical products. Developing a strategic roadmap of messages instead of mass promotion will ensure the gradual build-up of a brand. The best way to achieve this balance is by... | 21130 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dennis Schmitz 1 Million Fans!. So What? 2018 г., 120 стр., мягкий переплет With the evolution of Web 2.0 and advances in information technology marketers are facing new possibilities to promote their brands in an online context. Web 2.0 is characterized by active user participation, the willingness to disclose personal information, as well as the open dialog of users in online communities. This also implies that... | 30180 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mohamed Aly Implied Brand Strategy on the Brand Equity and Consumer Goods FMCG. 2018 г., 192 стр., мягкий переплет In today’s world, where the consumer is constantly exposed to more and more brands in almost any kind of environment, the importance of exploiting those brands which have managed to reach the consumer’s mind and gained a strong position has increased. A majority of new product launches are extensions of existing brands. Brand extensions can be... | 39997 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Prateek Kanchan Contemporary Marketing Promotions. 2018 г., 60 стр., мягкий переплет The book talks about the marketing communications vis-?-vis the contemporary tools in practice for doing the same. Although the importance of advertising in doing marketing communications cannot be dismissed, but the tools described in this book have become significant in this century. Public Relations, Publicity, Corporate Advertising, Internet... | 21272 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Fahed Khatib Impact of company capabilities on competitive advantage. 2018 г., 52 стр., мягкий переплет Achieving a competitive advantage position relative to its business rival is what organization in particular should be aiming for. Despite the importance of attaining competitive advantage in organizations, there has been limited study on the relationship between organizational capabilities and the way firms are organized to achieve competitive... | 14213 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ektaa Rajput and Zulkarnain Shaikh Consumer Behavior & Brand Image of Audi, BMW & Mercedes-Benz in France. Breaking Stereotypes, Unlocking doors to French Premium Automotive Market 2018 г., 84 стр., мягкий переплет The Purpose of this research was to identify what is the Consumer behavior and Brand Image of the famous leading German-trio namely Audi, BMW and Mercedes-Benz in France. The motive is to understand the factors that affect the Brand Image, how Consumer Behaviour is affected by the Brand Image and what is the consumer psychology of people in France... | 22125 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rajab Bastami ICT, Organizational Productivity, Sustainable Development. 2018 г., 104 стр., мягкий переплет Today, role of information is very complex in a way that the contemporary age is called age of information explosion. On the other hand, information technology is used rapidly in the organizations and organizations need information technology in order to reach their own goal. So information spread widely and its effect is inclusive. Companies that... | 29611 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Gopal Thapa Impact of Television Advertising on Nepalese Children. 2018 г., 396 стр., мягкий переплет This book "Impact of Television Advertising on Nepalese Children" is my Ph D thesis submitted to Dr. K N Modi University, Jaipur, India. It is pioneer work in Nepalese context. Impact of advertising has become a subject matter of considerable debate whether it is positive or negative in society. The present study is conducted to examine... | 56923 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Majid Mohammad Shafiee Handbook on Tourism Management. Marketing Approach towards E-Tourism Development Strategies with ICT Capabilities 2018 г., 132 стр., мягкий переплет In current Information and Communication age, Tourism as a growing industry, plays a vital role in economic growth of many countries and influences related businesses and industries. There is an interaction between technological progress and tourism industry development. Using Information and Communication Technologies capabilities (e.g. website... | 33510 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mosad Saber Abdelrahman and Amela Popovac Technology Purchase Intentions in Healthcare Sector. Egypt’s Low-Hanging Fruits 2017 г., 224 стр., мягкий переплет Nowadays, the concept and practice of ICT as a service has become essential in business transactions. Yet the majority of Egyptian governmental hospitals have not adopted that service optimally. Therefore, many of decision makers are still in doubt about purchasing it and resist its adoption. To fill this gap, this study developed a model for ICT... | 43554 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Quentin Journaux The Digital Conundrum at the Leading Edge of Customer Experience. The story of a pure symbiosis: when Big Data and customer experience blend into each other to drive towards excellence 2017 г., 64 стр., мягкий переплет Over the past two decades, our world has undergone extensive and profound shifts regarding the emergence of information and communications technologies. We are at the dawn of a new era, the digital one. The access to information has never been so easy, fostering the appearance of networked societies all around the globe. Following these changes,... | 21414 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Reza Suriansha Digital Marketing and Online Shopping Evidence from Indonesia. 2017 г., 60 стр., мягкий переплет This book is a simple book that explains how marketing and shopping on line in Indonesia. With this book, you can know simply the process of shopping with or in cyberspace in Indonesia, various on-line shopping sites and digital shopping places are explained simply in this book. The authors argue, online shopping model in Indonesia is still not... | 21272 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ko David,Chong Hannah and Lee Queenie Outdoor Media Industry in Hong Kong. 2017 г., 52 стр., мягкий переплет We have three co-authors, one from Mexico: Mr. Chiu Armando Flores and the other two from Mainland China. They are: Chen Yi and Zhang Ying Yao. They contribute a lot as well. The book provides a holistic and well-balanced framework, as well as uniquely dynamic perspective in Hong Kong Outdoor Advertising media industry. This book will help... | 25828 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Soliman Khalil Export Promotion Strategies and Export Values. 2017 г., 52 стр., мягкий переплет Exports and export promotion strategies are necessary for most countries around the globe. However, to reach the Exports and export promotion strategies it is very crucial to understand the Export pattern for a country before thinking overseas in order to put strategies and apply them with a high level of efficiency and effectiveness. Foreign... | 20988 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Michael Oklander,Tatiana Oklander and Оksana Yashkina The mechanism of formation innovations marketing potential. 2017 г., 148 стр., мягкий переплет The monograph is devoted to the solution of scientific and applied problems of the development of scientific and applied positions of the marketing innovations research of the mechanism to form the marketing potential of the most promising innovations by machine-building enterprises. It is proved that within the marketing information systems the... | 28755 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг AMIT KUMAR Celebrity Endorsement : In Indian Context. 2017 г., 80 стр., мягкий переплет This Book "Celebrity Endorsement: In Indian Context" is a research conducted in India only and showing analysis of different factors which affects consumers buying behavior. Although this study is conducted in India but we can Generalize these results as consumers thinking is somewhere same whether they belongs from any country or region... | 21983 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг S.Dhanalakshmi Thiagarajan Effectiveness of Web Advertisements. Concepts, Methods in Service Sectors 2017 г., 260 стр., мягкий переплет Over the last few years, the use of web advertisements has increased exponentially, and some of these "virtual communications" are among the most visited sites on the internet. With this boom in popularity has also come a rise in the need for advertising world within these spaces, and very little academic literature exists on how to best... | 47252 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Onobrakpeya Akpevwe Stanley Improving Sales Force Effectiveness through Sales Force Automation. 2017 г., 56 стр., мягкий переплет The book is a comprehensive background material for understanding the effect of sales force automation system on sales force effectiveness in the Nigerian food and beverage industry. It examined wireless technology, computer self-efficacy and perceived ease-of-use as components of sales force automation system and their effects on sales force... | 21130 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Katharina Lindby Andersen and Datis Khajeheian Blogging to Advertise. A Consumer-Centric Model of Online Marketing 2017 г., 152 стр., мягкий переплет Online advertisements have become a powerful tool through which advertisers attract customers to their products and services. However, a constant change in consumer behavior on the Internet has led advertisers to a new dynamic consumer-centric model and away from the traditional publisher-centric focus. On the other hand, consumers are becoming... | 34220 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Amavi Bada Marketing Strategies for Planned Usage of Solar Energy in Rural Togo. 2017 г., 152 стр., мягкий переплет Access to electricity remains an important issue in most of the countries in Africa. This correlational quantitative study aims to test the theory of diffusion of innovation (Rogers, 2003) in the context of the adoption of the PV system in rural communities in the West African country of Togo. One hundred households were selected by a stratified... | 25025 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг S. M. Monirul Islam Potentiality of Tourism in Bangladesh: An Evaluation. 2017 г., 60 стр., мягкий переплет Bangladesh is a country in which numerous places of natural beauty for tourism. The largest mangrove forest "Shundarban" (UNESCO world heritage) is mostly located in Bangladesh. The longest sea beach Cox's bazar also a famous tourist location in Bangladesh. Besides these Saint Martins island, Kuakata sea beach, Rangamati, Bandarban,... | 21272 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ferdinand Kofler Branded Entertainment in the Culture Business. Music and Brand Partnerships 2017 г., 116 стр., мягкий переплет Branded Entertainment, a term closely linked with content marketing and product placement, has grown exponentially in the past decade, providing marketers with new opportunities to connect with consumers on new platforms and in new, non-interruptive ways. As the Branded Entertainment industry has matured, we’ve seen the real marketing value it... | 21810 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nikolaos Taskos Search Engine Marketing. Establishing a brand's presence in the digital world 2017 г., 124 стр., мягкий переплет It is an undisputed fact, that the Internet has greatly influenced the way marketers communicate with customers. Digital branding is one of the most promising marketing fields and is the most fruitful way to approach consumers nowadays. The present study touches upon the two aspects of Search Engine Marketing (SEM), Search Engine Optimization... | 25482 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Karima Bouziane Understanding the Moroccan Consumer. Insights to Control the Way Consumers Experience and Relate to Brands 2017 г., 104 стр., мягкий переплет This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them? What captures their attention? What retains their loyalty? To answer such questions, we have examined the characteristics that influence consumers’ decisions and behaviors. We have, specifically, investigated the emotional... | 29611 тг |
