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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mohammad Abdul Momin,Kazi Kamrul Alam and Priyabrata Chowdhury Marketing Communication Practice of Advertising Agencies in Bangladesh. 2016 г., 88 стр., мягкий переплет The objective of this research is to study the advertising Communication Practices use by top ad agencies in Bangladesh, to find out how the advertising agency works and their role in marketing sector. In order to achieve the above mentioned objective and finish the study, I have made a judicious and a balanced use of primary sources as well as... | 29043 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Irene Hui Yin Ng Is virtual reality (VR) the next destination marketing tool?. The effectiveness of virtual tour as destination marketing tool to promote tourism in Malaysia 2016 г., 68 стр., мягкий переплет This book is to evaluate the effectiveness by using virtual tour as a marketing tool to promote domestic tourism in Malaysia. Destination image has been proven as an effective marketing tool to promote all kind of tourist destination. However, destination marketer often found that destination image does not provide synchronous information to... | 21556 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Theodosia Koukou The Effects of Sales Promotions on Fair Trade Products. 2016 г., 68 стр., мягкий переплет The growing consciousness of consumers about the ethical aspects of production and trade from the developing countries, as well as human welfare and especially of poor people and disadvantaged producers have turned consumers’ attention to Fair trade products. However, the choice of Fair trade product is not always possible. Their price is higher... | 26397 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ekaterina Rubatskaya Gamification of non-gaming products to drive engagement with brand. 2016 г., 92 стр., мягкий переплет The development of internet and smartphones has greatly influenced the new trend to implement real-life (offline) strategies and techniques that are working in the real time, oriented to many users and communities. Generally, gamification is the concept, which comes from the digital media industry. This book proposes to be a practical input to... | 29185 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ali Elkhateb The Effect of E-Logistics on the Customer Satisfaction. 2016 г., 116 стр., мягкий переплет Nothing has rocked the young field of supply chain management like the emergence of the Internet. While the management of information flows has always been a key aspect of Supply chain management, the rapid growth of web-based information transfer between companies, their suppliers, and their customers has decidedly increased the importance of... | 30038 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Paul Binaebi Igbongidi Dynamics of Marketing. Marketing Variables Influencing the Purchase of Plastic Building Products, Bayelsa state 2016 г., 228 стр., мягкий переплет Marketing is a common phenomenon, but it is a very complex and elusive subject matter. It means different things to different people, and affects everyone. Kotler and Keller (2006) defined marketing as getting the right goods and services to the right people at the right place, right time, right price, with the right communication and promotion.... | 43696 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Petra Kaukua Young Consumers and the Marketing of Local Food and Drink Products. How could marketers promote the consumption of local food and drink products among young consumers 2016 г., 96 стр., мягкий переплет While research has shown that young consumers generally have favourable attitudes toward local food and drink products, only little has translated into actual purchase behaviour. This motivated to examine what are the factors that cause young consumers favour local food and drink products over their global alternatives, and also the factors that... | 29327 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Amin Sedaghat The effectiveness of Samsung's marketing strategy in Malaysia. How modern technology can provide new insights regarding the mindset of the market 2016 г., 56 стр., мягкий переплет Many companies overlook the depth of consumer mindset. It is often "assumed" that a certain product or service would appeal to the target market. However, most often these companies are proven wrong. The problem is there are many hypothesis developed by these companies that address many causes such as financial crises to the lower price... | 25970 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mariyana Boyanova Customer Involvement in New Service Development in Telecommunications. 2016 г., 124 стр., мягкий переплет The term ‘customer involvement’ can be defined as ‘the processes, deeds and interactions where a service provider collaborates with current (or potential) customers to learn about the market and alter organizational behaviour’ (Matthing et al., 2004). The purpose is to take maximum advantage of customers’ capabilities with the help of... | 30322 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Maleeha Samar The Impact of Window Displays on Consumer Buying Behaviour. 2016 г., 84 стр., мягкий переплет This book aims to investigate the impact of window displays on consumer buying behaviour in the fast fashion industry. Visual merchandising is a powerful tool that invokes certain feelings and desires in the minds' of the consumers. These feelings in turn impact and influence consumers' actions and decisions.The objectives of this research are to... | 22125 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Charlotte R. Stephen TV Product Placement: Is the UK living in a nanny state?. 2016 г., 88 стр., мягкий переплет The purpose of this project is to examine why the UK TV product placement industry has not significantly advanced since Ofcom changed its rules in 2011 to allow broadcasters to earn revenue from product placement for the first time. After indicating a gap in the relevant literature and collecting data, in the form of interviews and a survey, it... | 22267 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sundar Jegadesan Crop Insurance as a Risk Management Tool in Farm Production. 2016 г., 216 стр., мягкий переплет The Book was written based on the research work on farm production risks and crop insurance schemes available to cope with risks in Puducherry district, India. The book was organised in five chapters and structured to identify risks faced and coping mechanism employed by farmers in agricultural production. In addition, it sought to find factors... | 43270 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Smitha Siji and Sandhya Menon Factors Influencing Buyer Behavior in FMCG - An Indian Perspective. 2016 г., 76 стр., мягкий переплет Marketing of any product depends on how consumers behave whenever they have an explicit or implicit need for any product or service. Consumers make numerous decisions everyday; sometimes even when they are not consciously aware of how and why they have made a choice. Every market segment for each product has its own purchase motivation. Price may... | 16033 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Katrin Scherschel Product Placement in Online Music Videos. Analysis and Comparison Between the Actual Product Placement in Music Videos and the Expectations of Generation Y 2016 г., 76 стр., мягкий переплет Two studies were conducted to first analyse through content analysis the way how branded products appear in 35 popular German online music videos. Results revealed that especially Hip Hop and Pop music are the genre for placements whereas the most placed product categories are electronic devices, cars and alcohol. Second a survey of 749 German... | 16033 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Asad Mahmood Saeed and Cem Demir Social Media: The New Generation Marketing Phenomenon. 2016 г., 76 стр., мягкий переплет We started this research with an observation on the way in which consumers were researching and buying products have been changing dramatically. The key elements that were driving these changes were new technologies, media and the internet being the most important factor. Due to these on going transformation in information technology and rapid... | 21841 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг May Lee Ng Factors that influence Malaysian consumers’ purchase intention through. 2016 г., 72 стр., мягкий переплет Objective of this study was to determine factors that influence Malaysian consumers’ purchase intention through the internet. The Technology Acceptance Model and the Theory of Reasoned Action were applied to develop the conceptual framework. Three independent variables, namely Perceived Ease of Use, Perceived Usefulness and Subjective Norm were... | 21699 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Chitra Rajesh Retail Customers Shopping Behaviour. Retail Store and Staff Attributes 2016 г., 228 стр., мягкий переплет The customer mind set is gradually shifting from low price to better expediency, high value and a better shopping experience. Retail will be one of the emerging and fastest growing sectors in the future years. Hence, adaptation to advance technology, enhancement in power segment, retail space price and improvising on soft skills of retail... | 43696 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Usman Bhatti Role of Emotional Intelligence in the Performance of Sales Person. 2016 г., 76 стр., мягкий переплет This study covers briefly the topic of "Impact of customer orientation, adaptive selling, and manifest influence on salesperson’s performance; with the moderating role of emotional intelligence. The idea is to cover the role of emotional intelligence in the performance of salesperson. The study adequately covers the areas of customer... | 21841 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ademola Osifeso Green Marketing. The Effect of Brand Awareness and Brand Equity on Brands with a “Green” Content 2016 г., 128 стр., мягкий переплет An imperative test confronting promoting strategist is to recognise if buyers are mindful and ready to pay more for environmentally friendly or well-disposed items. It is obvious that an upgraded learning of the profile of this portion of green purchasers would be amazingly valuable. The study is meant to examine consumers’ reactions to a... | 33368 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Asaad Ali Karam Consumer Behavior on Social Media Marketing Platforms. Research in Social Media Marketing Platforms, Consumer Behavior, Brand, Purchase Intention 2016 г., 396 стр., мягкий переплет One of the real purposes behind this research is the intensely expanded development of the websites and social media marketing. In nowadays, social media marketing and platforms are the best opportunities accessible for firms, and a brand to interface with their consumers. Social media marketing platforms permit consumers and probabilities to... | 56923 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sarwat Siddique Perception Of Quality Of Fast Food. The impact of percieved quality on the purchase intention in the fast food sector 2016 г., 60 стр., мягкий переплет This research is an important progress for the customer perception on the fast food quality, customer awareness and product/service quality and customer satisfaction to determine their impact on customer purchase intentions and finally customer retention behavior. The perception of the food quality, taste creates a strong bonding between the... | 21272 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Thuong Tran The Economics of Onion Storage in Kinh Mon District, HD Province, VN. 2016 г., 204 стр., мягкий переплет The study analyzed the economics of onion storage of farmers and traders in Kinh Mon district, Hai Duong province, Vietnam. Majority of the farmers stored onion for at least five months (long period) with an average profit of 331.31 thousand VND per quintal. The farmers who stored onion in short period (1-4 months) incurred losses because the... | 40423 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mark Edeson Half Price Emotions. The Affect of Brand Equity upon Customer Loyalty 2016 г., 96 стр., мягкий переплет In recent years the importance of how the modern customer interprets the ever increasingly complex messages that brands portray has turned into one of the biggest mysteries of retail. This study looks at how, and to what extent, the effect brand equity has upon customer loyalty both in terms of customer behaviours and attitudes within the... | 29327 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг R. Deepika and V. Karpagam The Game Changer - Smartphone Shopping Applications. 2016 г., 100 стр., мягкий переплет Over the past couple of years, smartphone application emerged as the game changer for marketers around the world. The introduction of mobile marketing through applications is real game changer, with smartphones quickly becoming the way to reach users to go. Marketers are move to the smartphone applications because that is where the consumers... | 29469 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Namita Rajput and Akanksha Khanna Customers' Perception And Evaluation Of Branded Apparel. An Indian Perspective 2016 г., 280 стр., мягкий переплет The present study titled “Customers’ perception and evaluation of branded apparel” focuses on the behavior and attitude of young Indian customers in the age group of 18-25 years towards branded apparels.It aims at increasing understanding of Indian Customers' brand choice for global and domestic brands.Statistical tools and models used for... | 40703 тг |
