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Customer Satisfaction and Service Quality in Iranian Banking System. Appling the ServQual and ServPerf models to the Iranian banking Setting
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| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Shahriar Shafiee
ISBN: 9783330856554
Год издания: 2017
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 328
Издательство: Noor Publishing
Цена: 55638 тг
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Сферы деятельности:Код товара: 172285
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Аннотация: This book has put the customer satisfaction and service quality in Iranian Banking market into its focal point of interest by applying the ServQual and ServPerf models to the Iranian banking setting. The present study adds to our understanding of the antecedents of customer satisfaction, in the Iranian banking market, in that it stretches beyond any similar research of its kind in Iran, in terms of the scale of the research and challenging approach it has taken towards the validity and reliability of the well-established ServQual and ServPerf models.
Ключевые слова: Customer Satisfaction, ServQual, ServPerf, Banking Services, Kano, Service Quality
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