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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Berenike Oesterle How Do Airlines Use Social Media? A Comparative Approach. Added Value or Just Another Commercial Channel? 2019 г., 76 стр., мягкий переплет Communication theory has yet to fully integrate social media into their media tool set. Media Synchronicity Theory in combination with Media Richness Theory offer a solid ground on which to establish a communication theory including social media. This is necessary since marketers have been using social media’s powerful means for their online... | 20389 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Biljana Atanasovska A woman selling apples. 2019 г., 76 стр., мягкий переплет “If you want something said, ask a man. If you want something done, ask a woman.” – Margaret Thatcher A woman selling apples - book, is ideal combination of marketing advices, research and useful suggestions for selling. A lot of things in one book. Woman is backbone in every society. Woman sells different. Women are more sensitive. When she... | 23777 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nikolai Lundstr?m Brink A Nykredit Copenhagen Marathon Case Study. Motivational Reasons For Participating in a Marathon 2019 г., 64 стр., мягкий переплет A Nykredit Copenhagen marathon case study - motivational reasons for participating in a marathon. This case study examines motivations of attendees at the Nykredit Copenhagen Marathon and is unique while still original within the field of sporting events, contributing to its understanding from other notions. The race is one of the largest... | 23350 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ivan Christ Pangkerego,Willem J. F. A. Tumbuan and Farlane S. Rumokoy Consumer Awareness: The Instagram in-app Advertising Impact. The Impact of Instagram In-app Advertising to Consumer Awareness of The New Mobile Games 2019 г., 64 стр., мягкий переплет Instagram became a new trend tools for the games developers to promote their new product to the new consumers. The adolescent or the young people in Indonesia nowdays are getting intense in using this photo sharing application, Instagram. Consumer awareness is the one of the most important things to be analized in marketing, especially in the new... | 23350 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Novnish Ramesh The use of Sensory Marketing and its effect on Consumer Behavior. 2019 г., 100 стр., мягкий переплет The purpose of the paper is to present a new concept in marketing field and explain how the usage of this concept can influence the customer sales in the Russian and Indian luxury markets. The target company for this thesis is Rado, Switzerland luxury watches company, which is a part of International Swatch Group. In the paper authors state a... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dr. Srinivasa Narayana and Dr. Jeelani Shareef Shaik Customer relationship management in banking industry. 2019 г., 300 стр., мягкий переплет Customer Relationship Management play an important role in any Industry and Banking is not an exception to it. Today the expectations of the Customers are changing regularly and the Banking Industry has to respond to the ever changing needs of customers by introducing new products and services. The relationship between a Customer and a Banker is... | 52545 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Chhavi Taneja Influence of Children on Purchase Decision Making in Urban Household. 2019 г., 268 стр., мягкий переплет Among all the factors that influence a buyer’s behavior, the single most influential group in the consumption behavior pattern of an individual is the family. Therefore the real target of the marketer is not any individual but the family as a whole. It is an acknowledged fact that members in a family influence value items such as consumer... | 43664 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Louis Mosake Njomo Satisfying the indigenous food needs of sub-Saharan African immigrants. A consumer behaviour model for South Africa's major supermarket chains 2019 г., 328 стр., мягкий переплет To most sub-Saharan African immigrants, South Africa is a safe haven. However, many sub-Saharan African immigrants (especially newcomers) find it hard to choose from the array of different brands on the shelves of South Africa’s leading supermarkets. This is because, for most sub-Saharan African immigrants in South Africa, the products and... | 55959 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Imoh Charles Uford Customer and Employee-Based Brand Equity Driving United Bank. For Africa's Market Performance 2019 г., 236 стр., мягкий переплет With increased competition in the banking industry, particularly in developing economies, United Bank of Africa Plc (UBA) in Nigeria has been thriving. The bank is a multinational financial services provider, which operates in 22 African countries. It also has offices in the US, UK and France. UBA has about 626 global branches and serves more than... | 47368 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Namrata Babel Relationship Marketing In Life Insurance Industry. True Success Mantra 2019 г., 280 стр., мягкий переплет In the wake of liberalization and globalization of the Indian economy the financial services sector has come to assume significant importance, and life insurance, which is a very important constituent of the financial service sector, assumes a special performance. All financial business deal with the management of risk but life insurance companies... | 51835 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Matlhogonolo Ntekane The Effectiveness of Social Media Marketing. A case of Fusionmedia 2019 г., 52 стр., мягкий переплет Social media is a very dynamic ever growing online platform the world has never experienced before. Marketing on the other side is ever changing, traditional marketing strategies have proven that they cannot sustain the optimum growth and reach that marketing professionals want to reach due to its stagnancy, rigidity, and cost implications.... | 22924 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Vasanthakumar Kumaradeepan and M. G. S. Pathmini Service Strategies for Customer Satisfaction and Customer Loyalty. 2019 г., 152 стр., мягкий переплет The book titled Service Strategies as Service Quality and Servicescape for Customer Satisfaction and Customer Loyalty in Super Markets: A case in Jaffna District, Sri Lanka. The Book would helpful to find the impact and the relationship among the factors such as Service Quality, ServiceScape, Customer Satisfaction and Customer Loyalty in Super... | 37125 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rajesh Kumar Advertising Effectiveness with special reference to Mobile Handsets. 2019 г., 396 стр., мягкий переплет Advertising is an integral part of our social and economic system. In our complex society, advertising has evolved into a vital communication system for both consumers and businesses. The ability of advertising to deliver carefully prepared messages to target audiences has given it a major role in the marketing programs of most organizations.... | 61279 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rishi Shukla Branding In Films. International Perspective 2019 г., 136 стр., мягкий переплет Marketers and creative professionals often take to integrate brands into the story and plot of the films. When viewers decided to watch a movie, their main objective is entertainment. When a producer of a movie decides for product placement or merchandising in the film, he is influencing indirectly the innocent viewers. Innocent viewers, because... | 36556 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Hung-Che Wu,Ching-Chan Cheng and Chi-Han Ai Examining the behavioral intentions of cruise tourists. A quantitative analysis using structural equation modeling. 2019 г., 56 стр., мягкий переплет The purpose of this study is to identify the dimensions of experiential quality and investigate the interrelationships among experiential quality, experiential value (emotional value and functional value), trust, corporate reputation, experiential satisfaction and behavioral intentions perceived by cruise tourists. A multi-dimensional and... | 23066 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Samuel Marfo Nation branding: Conceptualising the image perception.. 2019 г., 76 стр., мягкий переплет The purpose of this study was to explore the current image perception of Ghana as a brand in order to generate recommendations for the country in developing a strong nation branding strategy. This study employed qualitative approach. Primary data was collected through focus group discussions and in-depth interview. Non-probability sampling... | 23777 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Likshan Chamara,Lihinika Sayuri and Mano Weligodapola Behaviour towards online purchasing of Gifts; Generation X and Y. 2019 г., 112 стр., мягкий переплет This book is the outcome of the project which was undertaken to analyze the factors affecting Consumer behaviour towards online purchasing of gifts; a comparison between generation X and Y, Sri Lanka. This research study carries outs to measure the level of purchasing decision making for online gift buying in Sri Lanka comparing between generation... | 32315 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ugo Turbini Bonaca Marketing del Vino. Una mirada al marketing del vino desde sus inicios, pasando por el presente y hacia el horizonte de los pr?ximos a?os 2019 г., 84 стр., мягкий переплет El marketing ayuda a las empresas para comercializar adecuadamente sus productos y servicios, sabiendo unir la satisfacci?n de las necesidades del cliente, con la b?squeda de los leg?timos intereses de las empresas. Esto mismo sucede con el vino que ha visto una expansi?n de intercambios comerciales sin precedentes entre el final de la Segunda... | 24061 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг S. K. Baral Fertiliser Marketing in India: A Case of FCI, Talcher Orissa. 2019 г., 176 стр., мягкий переплет This book, 'Fertiliser Marketing in India: A Case of FCI, Talcher Orissa', is an insight to provide adequate information to the readers, experts, practioners, policy makers, government, students from various fields like, engineering, management to think and re-think about the viability of coal based technology to produce urea and for the... | 42817 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Chiara Cantaro Consumers. Information search and product evaluation 2019 г., 184 стр., мягкий переплет The starting point of this thesis project is the observation that as a result of the explosion of the World Wide Web in the 90s, the Internet has become the most profitable and used source of information. It may seem that the drastic reduction of the search and information costs for buyers has pushed the market toward a greater degree of price... | 43101 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Urandelger Gantulga The Role of an Individual’s Selfconstrual on the Willingness to Donate. 2019 г., 80 стр., мягкий переплет Charitable contributions are a big part of our society. Some people prefer to give money while others enjoy the opportunity to get personally involved. Charitable organizations are increasingly under financial pressure. However, research examining consumer attitudes toward and motivations for giving to charity have yielded ambiguous results. This... | 23919 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sabrina Elbachir Store Atmospherics & Consumer Behavior. Guided by Senses 2019 г., 220 стр., мягкий переплет We live in an era characterized by attitudes and behaviors' fluctuations. Indeed, nowadays consumers don't necessarily go to stores to buy something clearly defined. But, they go to explore, look, compare, hang out...The influence of environmental characteristics on individuals' behavior has long been exploited by architects, retailers, and... | 36636 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Renata Mokrova Differences Between Vichy Brand Image and Vichy Brand Identity. In Russian and in French Markets 2018 г., 116 стр., мягкий переплет Brand identity originated by the company should be maintained across the markets. It is the essence of the brand. Brand identity is communicated to consumers through coded messages and signals. As the result of the communication process brand image in consumers’ minds is constructed. Brand image refers to the perception of the brand by... | 32457 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Hebat Allah Mamdouh Mostafa E-Service Quality & E-Loyalty. Measuring role of E-Satisfaction and E-Trust on the relationship between E-Service Quality and E-Loyalty. 2018 г., 260 стр., мягкий переплет Customers continuously show higher demand for online shopping which drives the apparent growth of global internet commerce. As Internet shopping gradually moves from innovation to a standard way of shopping, the quality of the websites will play an essential role in the differentiation of the sites. High-quality sites are capable of attracting... | 51125 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг G?bor Rekettye Jr. The Future of Marketing Communication. An International Perspective 2018 г., 168 стр., мягкий переплет Marketing communication is perhaps one the most important areas of an organization’s toolbox helping it to establish a connection with its existing and potential customers. This is also an area, which researchers consider to be the most controversial issue due to its continuous changes. From the moment a company starts to breathe its every... | 42533 тг |
