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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Chloe Ong Student Experiences with the University and its Overall Brand Equity. 2016 г., 72 стр., мягкий переплет University brand equity is believed to play a crucial role in influencing the students’ selection process of a university. The main objective of this research is to enhance the understanding of brand equity in the university sector and explore implications for management practice. The research paper begins with a comprehensive review of the... | 21699 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nahed Matarid and Amira Ibrahiem The Relationship Between Service Quality And Marketing Performance. 2016 г., 144 стр., мягкий переплет The quality of services provided by the government sector increasingly important in developing countries, especially in sectors that monopoly government service delivery, such as the case of the Atomic Energy Authority, Egypt, which imposes on exporters buy their services, despite the lack of satisfaction with the its functional quality, and here... | 36840 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Azka Amin Effects Of Sponsorship on consumer attitude, perception and decision making. 2016 г., 52 стр., мягкий переплет This study focuses on effects of sponsorships that result in formation or change in perception of consumer about a product or a brand, attitude towards the sponsored product or brand and related decision making in terms of buying and usage of product. The results were concluded after carrying out a thorough survey on random sample of people... | 20988 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Anne-Sophie Poupeau Marketing to Children. Where can the target of children and advanced marketing meet? 2016 г., 104 стр., мягкий переплет Children are a very interesting target for companies and retailers. In total, it represents 75 billion dollars per year. Some recent studies showed that children are 'consumers-decision maker' younger and younger. They can generate by themselves more than 3.2 billion dollars every year. Their prescriptions are very specific in terms of brands and... | 24771 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Stephanie Joshi The development of marketing strategies in social awareness campaigns. 2016 г., 52 стр., мягкий переплет This book explores the transformation of advertising as a result of technological progression and it's influence on society. Its compares and contrasts the modern (rational, logical, truthful, sincere) manner of advertising in the 1950s with postmodern (irrational, ironic, sly, complex) adverts of recent past. It specifically looks into social... | 20988 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Akshayjit Singh Narula Market Segmentation Analysis of the Video Games Industry. Cluster Analysis of Europe, Japan and USA 2016 г., 84 стр., мягкий переплет Targeting unique segments in today’s competitive video game market has become not only a necessity, but is a prominent reality. Thus, the need to implement an informative cluster analysis has become a critical aspect of business. This book sets out to identify the degree of similarity and/or dissimilarity amongst operating gamer segments in USA,... | 22125 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sarbapriya Ray Customers’ Buying Behaviour: A Study on Readymade Garments in India. 2016 г., 76 стр., мягкий переплет The purpose of this study is to explore the factors which influence readymade garment buying behaviour of Indian customers. The study is mainly confined to a regional study taking a few selected readymade garment shops at Shyampur-Bagnan area of Uluberia subdivision of Howrah District, West Bengal, India. In exploring consumers’ buying behavior... | 21841 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Istv?n Pisk?ti and L?szl? Moln?r Effective innovation and marketing solutions. Theoretical and practical aspects of innovation marketing 2016 г., 208 стр., мягкий переплет The main objective of this book is to bring together the fields of marketing innovation and to keep a strong emphasis on innovation as a key to market success. Different chapters of this book, using multi-functional research from marketing, management, macroeconomics, and strategy literature, will give you some insight into the most important... | 40565 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sandip G. Prajapati Effect Of Visual Merchandising Tools On Buying Behavior Of Youths. 2016 г., 296 стр., мягкий переплет This book discuss at length about the various perspective of Organized retail outlets of retailing business in India at 21st Century. it delves in detail about the effect of visual merchandising tools and techniques adopted by organized retail store owners and its impact over buying behavior of youth for branded apparels. statistical analysis is... | 48531 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ernest Kadembo Story it! Brand it! Sell it!. Change Your Story! Change Your Brand! Sell more! € ? ? $ 2016 г., 116 стр., мягкий переплет Mankind lives a storied life and effective communication is embedded in stories. Given that mankind sees things through stories it is fitting and proper that story instrumentation is employed in branding and other facets of management and marketing. Stories can impact people more than instructions and therefore it is logical to employ stories for... | 32457 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Paolo Debellini The impact of WOMM on the public relations-marketing interface. An exploratory study of how the marketing communications landscape has been reshaped 2016 г., 88 стр., мягкий переплет The way businesses communicate to their stakeholders has been disrupted by the coming of Word of Mouth Marketing. Initially seen as a fad, or as a vehicle purely for teenagers and college students to communicate to each other, quite rapidly social media websites have become so essential to businesses that a high degree of adaptation has been... | 29043 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ahmed Elghannam The Consumption of Organic Food in Spain. Application of Conjoint Analysis to estimate consumer preferences 2016 г., 148 стр., мягкий переплет Nowadays there is a growing demand for organic food which resulting from consumers’ interests of the quality and safety aspects which characterize this kind of food and from its positive environmental impact. This growth of demand is expected to continue during the coming years, although the situation varies from one country to another in terms... | 36982 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Chandan Kumar A Market Analysis of ANTI-SMOKING Drugs. 2016 г., 156 стр., мягкий переплет The work includes a comprehensive market and industry-centred study, with detailed analysis and informed opinion to benefit & understand the - Drugs to treat smoking addiction which is emerging onto the global market. Understanding the market potential of the anti-smoking drugs.Determining the current market leaders of anti-smoking... | 37267 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kumar Dahal and Jerzy Bogdanienko Tourism Marketing in example of the Mount Everest Expeditions. 2016 г., 100 стр., мягкий переплет The purpose of this book is to define the core problems of tourism marketing in an increasingly globalized world. In particular this paper focuses on adventure tourism in a changing world. There are big changes in consumer behaviors in the travel and tourism sectors. In the travel and tourism sectors consumers are becoming more sophisticated and... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dhananjoy Datta Marketing Research - Cases Methods,Processes and Practices. 2016 г., 248 стр., мягкий переплет Marketing Research - Cases Methods, Processes and Practices focuses on the collection, analysis and reporting of market research data illustration on different marketing relevance. Comparative study of the organized and unorganized retailers, Impact of reference groups and their appeals on retail purchases, factor influencing consumers buying... | 47794 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Abhilash Suresh Doijode Marketing Strategies. Importance of Branding and Promotion in Automotive Industry 2016 г., 84 стр., мягкий переплет The main purpose of the research was to find out promotional strategies of Hyundai motors to increase their global sales. This study covered the significance of promotional campaign of the company. In the current study, the researcher has implemented the theoretical framework in order to explain concepts of promotional and branding strategies. In... | 24061 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dinara Rosow Luxury Online Stores. An Empirical Examination of Luxury-Specific Web Store Characteristics 2016 г., 68 стр., мягкий переплет Despite the impressive growth in both, the luxury sector in general and luxury online sales in particular, a vast number of luxury brands is still hesitant to operate own e-boutiques. Generally, many luxury marketers doubt the compatibility of luxury with the World Wide Web due to the so-called “Internet dilemma” of luxury brands: The Internet... | 18169 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Simon Kanoga and Reuben Njuguna The Effect of Place Mix dimension on Performance of Shopping Malls. Nairobi - Kenya 2016 г., 68 стр., мягкий переплет The author being passionate about marketing and shopping has written this book from experience and in-depth research. The book explores deeply the influence of place mix dimension on performance of shopping malls in Nairobi Kenya. It portrays the importance of strategic location of malls as marketing mix decision. The book is systematic, enriching... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Benedict Odigbo Social public relations (SPR) for enhanced immunization campaigns. 2016 г., 184 стр., мягкий переплет Infant mortality, the rate at which innocent children die from vaccine preventable diseases (VPDs) is still alarmingly high in some parts of Africa and other developing countries. The death of an innocent child is a heart-rending phenomenon in all cultures all over the world, and this becomes more unbearable when the baby is the only child of the... | 43101 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг S. Gopalakrishnan and D. Muruganandam Buying Behaviour of Green Products. Perspective of Generation Z 2016 г., 196 стр., мягкий переплет This book is started for the purpose of giving valuable ideas and find the reason for people not ready to buy green products, even consumers are aware of they were using toxic and chemical based products, but not able to change themselves. Keeping this issue as the main theme of the study, the study focuses on consumers buying behavior on green... | 43528 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Yihan Zhao Why and how Chinese postgraduates choose to study a British programme?. 2016 г., 320 стр., мягкий переплет This research is the first study applied a mix method of qualitative and quantitative to investigate the niche market – ‘how and why Chinese students have made their choices of enrolling into a British postgraduate Business and Management (B&M)programme’. In my sample, all Chinese participants were selected rigorously, they were studying a... | 38252 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Thang Nguyen Viet Marketing Strategy for Skoda Auto Group's market entry to Vietnam. 2016 г., 128 стр., мягкий переплет The overall aim of my research will provide a reader with the basic knowledge of the international marketing as well as empirical knowledge of marketing strategies for market entry of ?koda Auto Group to the Vietnamese market. The most import goal of study will develop marketing strategies for the market entry of ?koda Auto Group. Furthermore,... | 32883 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Christos Nicolaides How can Mobile Apps Influence the Music Festival Experience. Introduction to Mobile apps in Music festivals 2016 г., 96 стр., мягкий переплет The purpose of this book is to research the influence of music festivals mobile apps on festival-goers as well as potential festivalgoers benefiting from mobile app features such as accessing updates and relative information about the music festival, maps to help navigate, and provide faster, engaging and more direct communication. In order to... | 31747 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ezekiel Okon Akpan Marketing Principles and Practice. A Descriptive Study on Promotion Ideology and Training 2016 г., 184 стр., мягкий переплет Marketing is one of the three basic economic elements on which the economic system of any society is built. Marketing as an economic element is dormant in some societies but it enters economic system as an essential element in the process of economic development. It is too often construed as a mere process in which goods is physically moved from... | 43101 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Achmad Syarif Factors of Purchase in The Coffee Shop. 2016 г., 80 стр., мягкий переплет The presence of this phenomenon makes entrepreneurs get promising business opportunities, so there arose a lot of coffee shop or cafe offering one stop shopping concept that visitors can get his wish at once in one place, for example, visitors can enjoy the entertainment provided at the coffeeshop or the cafe while enjoying dishes provided at a... | 26823 тг |
