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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Budhi Haryanto The Study of Indonesian Public Awareness towards Green Products. The role of environmental knowledge in moderating the consumer behavioral processes toward the green products 2015 г., 64 стр., мягкий переплет The consumer behavioral processes on green products is relatively important for studied, especially in Indonesia, which is one of the developing countries, where the level of public awareness to consume green products is relatively low. So, the process of the formation of positive attitudes towards green products is the main focus of research. In... | 18027 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Irfan Manzoor Consumer awareness about green marketing & effect on buying behavior. The Green Revolution in Marketing 2015 г., 80 стр., мягкий переплет The purpose of this research was to scrutinize expressive study on the effect of green marketing on the buying pattern of consumers. In this scrutiny I have tried to consider the effects of green buying and green consumerism which have not been extensively discussed in easier way. Ecology and the environment friendly steps are important for human... | 23919 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Charity Nnah Advertisement and Consumer Sales Promotion. Its Effect on Consumer Brand Loyalty: A Case Study of FMCG Industries 2015 г., 104 стр., мягкий переплет Sales Promotion in FMCG industries is utilized to make a boost on the offers of a brand by making buyers an extraordinary offer. Customers are relied upon to follow up on this offer, which has a quick impact on the sales rate of an industry. Fast Moving Consumer Goods (FMCG) operates under the Red Ocean Strategy which imposes the threat of... | 29611 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Anuradha Mathan Children in Indian Television Commercials : A Gender Perspective. 2015 г., 200 стр., мягкий переплет Advertisements on Indian television today seem to be insensitive and hold on to the traditional and stereotypical images of women. Majority of women, both in the rural and urban areas do not confine themselves to the home; they play an active role outside of their homes too. Examining the roles of female children in commercials convey that women... | 47541 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг James Ngugi Njuguna The effect of country of origin on consumer behavior in Nairobi, Kenya. The Influence of Clothing Origin on Consumer Choice 2015 г., 220 стр., мягкий переплет The country-of-origin (COO) concept refers to the country where a particular product is made and is anchored on the international marketing theory. The broad objective of this pioneering study was to determine the effect of COO, consumer characteristics and attitudes on consumer behaviour towards foreign clothing brands in Nairobi, Kenya. The... | 31796 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Charlotte Stricker Relevance of Fashion Brands for Adolescent Consumer Behavior. A Sociological and Psychological Interpretation 2015 г., 88 стр., мягкий переплет The study analyzes the factors, which contribute to the consumption of specific fashion brands by young people. It gives an overview of their buying and consumer behavior. The theoretical background of sociology, developmental psychology and social psychology is used to explain their brand affinity. The importance of fashion labels and brands for... | 24203 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nahed Taha Factors Related to the Effective Implementation of Social Media Market. 2015 г., 100 стр., мягкий переплет Lebanese Tourist-Related (TR) businesses fall far behind the developed world in investing and using SMM. Since there are many benefits of SMM, why is this so? Also, to catch up to the rest of the world, what is the most effective way for Lebanese TR businesses to deploy an SMM campaign? So, it was the study’s purpose to find reasons linked to... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jubayer Ahmed The Impact of Communication Avenues on Brand Attitude. 2015 г., 96 стр., мягкий переплет The topics discussed in this book will provide a comprehensive detail on the cellular telecom sector in Bangladesh. At present the cellular telecom sector is booming. A number of reputed companies are providing quality services to the subscribers that eventually created a huge competition. The telecom sector in Bangladesh is becoming extremely... | 31747 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sunitha Chakravarthy and Veera Bhavani Prasad Goli Impact Of Opinion Leaders On Consumer Decision Making Process. 2015 г., 452 стр., мягкий переплет Opinion leaders play supportive role to the consumers in enabling them to take informed decisions. Their expertise and experience will reduce the risk involved in consumer decision making(CDM). The different stages of Consumer Decision Making process invariably create dilemmas in the buyer's minds.The personality profile and the proximity of the... | 52621 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tariq Jalees Consumer Attitude towards Counterfeit Luxury Products in Pakistan. Antecedents to Counterfeiting 2015 г., 320 стр., мягкий переплет This book has taken a holistic approach to understand the attitude of Pakistani consumers towards counterfeit luxury products. The model for this research is based on the Theory of Planned Behavior and the Theory of Reasoned Action, which were empirically tested through Structural Equation Modeling (SEM). The model consists of five personal... | 44543 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ermina Smajlovi? Bank Marketing: A Strategic Approach to Management Using 7Ps. 2015 г., 232 стр., мягкий переплет Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which makes the process of differentiating own offers... | 32222 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Syed Shah Azeem and Rubaiyat Raihan The Specificities of Market Entry Strategies into a Developing Country. A Research Study on the Entry Strategies of Energy Efficiency Light Industry 2015 г., 132 стр., мягкий переплет As you know that this present world has now become a perfect global village.Every multinational company wants to expand its business volume even beyond the national boundaries of the country and also wish to be a successful global player.To become the most victorious,there are certain strategies necessary to understand for such multinational... | 28186 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Lekshmi Bhai P S and Sreeranganadhan k The Effect of Advertisement on Consumer Behavior and Brand Preference. With Special Reference to Selected Consumer Durables in Kerala 2015 г., 340 стр., мягкий переплет Advertising plays a very important role in modern business. Due to excessive specialization, mass production and competition, advertising has become an indispensable activity in business. It is growing as the back bone of modern national and international marketing. Advertisements inform, guide, educate and protect the interest of the consumers.... | 56386 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Woldetsadik Kagnew Service Quality and Customer Satisfaction. 2015 г., 108 стр., мягкий переплет Organizations existence is depending up on their customers’ existence with them. Customers’ require quality service from the service provider. So that service quality is pivotal for satisfying customers, retaining them and crating loyalty amongst customers. To insure this, companies should understand their customers’ needs and preference and... | 32173 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Margarita I?orait? Marketing. Basic of marketing 2015 г., 292 стр., мягкий переплет Marketing book describe definition marketing, marketing research, consumer behavior basics. Presented definitions of marketing, marketing research definitions of consumer behavior refinement. There is describe marketing strategy, international marketing, social network marketing. Also there is submitted definition what is quantitative and... | 52261 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mahira Tariq Exploring Customs, Rituals and Artifacts as elements of Place Branding. 2015 г., 72 стр., мягкий переплет The aim of this book is to investigate the concept of place branding in terms of the culture of a place and all the elements that make up the culture. Place branding is a recent term used in branding, but however the concept of promoting places to attract people is quite old. This book explores the rituals, traditions and customs, artifacts,... | 23635 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Henrik Larsen The Shanghai City Brand. A Netnographic Study of Social Media Communication 2015 г., 232 стр., мягкий переплет In the past two decades, China has received the lion’s share of direct foreign investment and has evolved from an insulated society into the world’s second largest economy. In recent years international observers have noted that China has become increasingly assertive in world economic affairs, which is supported by the Chinese government's... | 37062 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Henry Schrader A Study of Marketing Managers' use of Relationship Marketing. 2015 г., 140 стр., мягкий переплет The purpose of this study was to gain insight into the marketing manager’s familiarity with and use of relationship marketing. By testing the hypotheses, this study was able to identify marketing managers’ familiarity with relationship marketing, marketing managers’ understanding of the best definition for relationship marketing, and how the... | 36698 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Magdalena Grebosz Partner brands selection in co-branding projects. 2015 г., 132 стр., мягкий переплет Due the development of cooperation between companies and the desire to increase the proposed added value, co-branding is becoming an important concept in marketing management. The present monograph allows to emphasize the interdisciplinary nature of the co-branding as an effective marketing strategy. This book has been divided into three chapters.... | 24314 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Suraju Abiodun Aminu Promoting petrol conservation in the transport sector in Nigeria. 2015 г., 188 стр., мягкий переплет This textbook details five strategies through which petrol (gasoline), a critical and non-renewable energy resource, can be conserved in Nigeria. While several developed countries, due to the rising price of petrol and its negative environmental impact, are promoting conservation of the product, several developing countries are paying little or no... | 43243 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Julie McColl and Christopher Moore Competitive Value Chain Activity for Fashion Retailers. 2015 г., 52 стр., мягкий переплет It is recognised within the literature that strategic and operational activities associated with the development and portrayal of the fashion retailer brand, are essential to creating value and maintaining competitiveness. The literature, however, is fragmented and brand building activities are rarely considered as a coherent process. This... | 21473 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Bruno Zavr?nik and Damjana Jerman The model of marketing communications in business-to-business markets. Marketing communications effectiveness 2015 г., 72 стр., мягкий переплет The monograph covers basic topics of marketing communications through the prism of relevance for the Slovenian market. The monograph provides with information and an overview of marketing communications and introduces the topic of integrated marketing communications, which is the basis for everything that follows. Advertising, public relations,... | 15891 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Charlotte L?cuyer An investigation into the home decoration market in Ireland. 2015 г., 68 стр., мягкий переплет This study is an investigation into the home decoration market. To assess this market, the researcher was focused on determining if the home decoration market knows an important growth, and if there are some areas on this market which present opportunities. The researcher used two different methodologies to reach this investigation. First of all,... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Devasenathipathi Thirumurugannadham,Gobalraju Chakaravarthy and Rajinikanth Venkatesan Investors confusions in commodity market. 2015 г., 60 стр., мягкий переплет Recent days, People continually are investing their money in share market but not much in commodity market. This is because of due to lack of understanding to trade in commodity market, the performances of some of the commodities in commodity market are highly volatile, the investors lack of knowledge which leads to confused investment in... | 23208 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sabrina Steinhauser Social Media as a Strategic Tool to raise Customer Brand Awareness. Using the Example of India 2015 г., 136 стр., мягкий переплет This book deals with social networks as strategic marketing tool to contribute to a further understanding for organizations to raise customer brand awareness, with special regard to emerging markets, using the example of India. The general role of social networks in a marketing and a business context, their implementation, definition and... | 24456 тг |
