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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Julia Unterscheider Gay-friendly Vienna. Now or Never 2014 г., 92 стр., мягкий переплет Today, multiplicities of destinations and enterprises consider the GLBT (gay, lesbian, bisexual and transgender) community as one of their special interest groups such as youth, elderly persons, or ethnic groups. Gays and lesbians have an above-average level of education, are successful in their career, but most importantly, they are referred to... | 26305 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Xhensila Abazi Customer Loyalty on Commercial Banks in Albania. An empirical study - The case of Elbasan Commercial Banks 2013 г., 88 стр., мягкий переплет Customer Satisfaction and Customer Loyalty are main topics each every business operates now days. In order to survive and further advance in a fast technological and dynamic environment special attention should be paid to the customer as well as to human resources. Currently in Albania, the banking branch of the financial system is one of the... | 16460 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rajesh Kumar Service Quality in Retail Banking in Jharkhand State. 2013 г., 76 стр., мягкий переплет The book “Service Quality in Retail Banking in Jharkhand state” is the pilot research of academic project which explains the identification and review of the key dimensions of service quality in retail banking and to find out ways for the improvement of service quality of these banks. It consists of brief description of key dimensions of... | 23777 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Stefanie Ortner Design - more than a layer. Design process’ and strategy’s contribution for the organization from different value perspectives 2014 г., 80 стр., мягкий переплет Design is more than packaging and the visual appearance of products and brands. Integrated into all processes of the organization, design can contribute to added value within all these processes. Identity and image, branding, marketing, communications or strategy more overall, to name a few, are important areas in the organization benefiting from... | 15207 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Abhay Jain Adoption and diffusion of mobile services in rural Punjab. 2013 г., 224 стр., мягкий переплет Emergence of advance mobile phone services in India has demonstrated a phenomenal spurt in the growth of tele-density of the country, but the increasing gap between the urban and rural tele-density has become a serious concern for the policy makers. No doubt, rural markets are growing but growing at a very slow pace. Imbalances in infrastructural... | 46942 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Arun Singh Thakur Adventure Tourism: Concept, Segmentation and Promotion. 2013 г., 260 стр., мягкий переплет Tourism is considered as one of the fastest growing industries world over. Within the industry, adventure tourism has been identified as one of the fastest growing segments, with the number of operators and tourists increasing worldwide. This book concentrates on the study of adventure tourism market segments and the promotional policies adopted... | 51125 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Shp?tim ?erri An exploration of supply chain integration. The case of Albanian retailing companies 2013 г., 152 стр., мягкий переплет During these recent years supply chain integration has gained considerable attention from both academics and firms’ managers. Anyway, our knowledge on creating an integrated supply chain and how companies manage to coordinate their internal and external activities is yet limited. Limited is also our knowledge on the extent that supply chain... | 25025 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Oliver Kopinits Product Placement in Video Games. An updated view on a new addition to the media mix 2013 г., 136 стр., мягкий переплет The video game industry has seen great evolution in terms of technological possibilities as well as audience. These changes make advertising in video games an attractive addition to the marketing mix. But after great hype around 2007, advertising in video games has hardly been the main topic of any recent literature. The paper thus tries to update... | 30289 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Hailu Megersa Relationship Marketing and Its Effect on Customer Loyalty. Relationship Marketing and Its Effect on Customer Loyalty in Commercial Banks in Ambo Town 2013 г., 84 стр., мягкий переплет Today the emergence of banks in the banking industry increase from time to time in Ethiopian banking industry, so banks needs to place an emphasis on relationship marketing practice to improve their relationship with their customers. The main target of relationship marketing is to create long-term relationships with customers to have loyal... | 24061 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Keith Brazil Why do drinks companies sponsor sports events?. An investigation 2013 г., 100 стр., мягкий переплет The purpose of this study is to examine the area of sponsorship, the background to sponsorship, its growth and expansion and its effectiveness for drinks companies who sponsor sporting events in Ireland today. Definitions of sponsorship will be explored and the growth of sponsorship will be looked at. The various types of sponsorship will be... | 31889 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ayat Yehia,Passent Tantawi and Mohamed Farid El Sahn The Ethical Dilemma of Advertising. 2013 г., 176 стр., мягкий переплет Sex sells, but should it? This is one of the great myths of Ethical Advertising. As it has been a major phenomenon over the past few decades. This work presents a qualitative study regarding the consumers perspective of what is ethical and what is not in TV advertising within the Egyptian context. The purpose of this study is to determine how... | 39429 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tizazu Kassa and Sindu Kassa Customer service Quality and its effect on customer satisfaction. Customer service Quality and its effect on customer satisfaction in Commercial Bank of Ethiopia at Ambo branch 2013 г., 84 стр., мягкий переплет This study examined customer service quality and its effect on customer satisfaction in commercial bank of Ethiopia at Ambo branch. The study was conducted at one branch. The five service quality dimensions were used to measure the service quality of the bank. The researcher collected data through questionnaire. The respondents were selected... | 24061 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Bistra Laleva Seasonal Marketing as a Part of the Marketing Strategy. Based on the Example of SEG 2013 г., 160 стр., мягкий переплет Nowadays the development of markets and changes in consumer requirements and preferences are more and more dynamic. Company’s success depends on the fast and adequate reaction to novelties in the environment where they operate. It is important that effective strategic decisions are chosen, that will not only attract client’s attention but will... | 31141 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Javad Kaveh and Reza Saleki New Brand Creation and Power of Alliance Strategy. 2013 г., 68 стр., мягкий переплет There is a difficult issue for new firm to introduce new product and it would be too costly, if those new products face with high rate of failing. So, it is crucial for those firms to find a shortcut for entering to the market with reasonable risk. Several books have been published demonstrating the positive effects a single or multiple, reputable... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Divyanshu Singh Market Research and Analysis of Apparel Industry in Germany. 2013 г., 52 стр., мягкий переплет Recent studies show that the apparel industry is very volatile in nature. The marketing strategies and approaches to reach the consumers, which worked “yesterday”, might be completely different or as we call outdated as of “today”. Changing styles of apparels, known as fashion or trend has evolved over time and would continue to. This... | 20988 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Syagnik Banerjee Consumer Ubiquity. A Scale Measure for Identifying Mobile e-Shoppers 2013 г., 156 стр., мягкий переплет This document defines a measure of consumer ubiquity to help identify the anytime anywhere consumer. In the current technology diffused environment though devices have gone wireless, all consumers have not yet been unplugged from their comfort zones of consumption. As a result, some consumers take advantage of the wireless marketplace, whereas... | 40171 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг S. Nakkiran and Getachew Gobena Export Marketing Efficiency Of Selected Cooperative Unions In Ethiopia. 2013 г., 188 стр., мягкий переплет This report will be useful to all coffee growing nations of Asia, Africa and America. This report analyzes the problems and prospects of exporting coffee, especially by the cooperatives. Coffee producers have to go for continuous quality. Organic coffee is welcomed by all importing nations. Fair trade label, which is a quality mark for coffee... | 43243 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Alan Tapp,Ashley Pressley and Mike Baugh Wheels, Skills and Thrills. 2013 г., 68 стр., мягкий переплет Young drivers are overrepresented in car crashes. The majority of those involved are young males, particularly those from areas of social deprivation. Such groups have previously proved resistant to attempts to modify their behaviour through fear appeals, punitive or educational measures. This project represents an attempt to apply social... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Asim Tanvir,Rehan Arif and Sadaf Latif Cartoon Endorsement and Children Impulse Buying. Impact Of Cartoon Endorsement on Children Impulse Buying of Food: A Parent’s Perspective 2013 г., 128 стр., мягкий переплет The purpose of this research study was to find out whether cartoon forces children to buy more impulsively. It means that when a children sees a cartoon endorsed product he keeps on insisting to buy that products until he/she get the product. Quantitative research approach was used to carry out this research study. The data was collected using... | 36272 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Muhammad Zahid Asif Impact of Promotional Activities on Sale Volume of Pharmaceuticals. Significance of Promotional Activities in Pharmaceutical Industry 2013 г., 120 стр., мягкий переплет Globally, The pharmaceutical industry is under severe inspection. Government agencies, special interest groups and the media was closely observing the activities of pharmaceutical industry. Opponents condemn pharmaceutical promotional activities as useless and excessive wastage of resources. However, supporters of pharmaceutical promotions justify... | 32599 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Magdalena Grebosz and Barbara Wronska Sensory Impact on Marketing. 2013 г., 120 стр., мягкий переплет The present monograph is an analysis of the impact of senses on marketing. This book aims to be concise, returning to and examining the core foundations of senses impact on customers behaviours in context of marketing activities. The sensory cues that are analysed are sight, sound, scent and touch with the special emphasis placed on their... | 21952 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rashmi Aggarwal Consumer Choice Process: An Empirical Study of Indian Consumers. 2013 г., 264 стр., мягкий переплет Consumer choice process is that aspect of consumer behaviour, which, if based on intuition can lead to misleading results. Measurement of consumer choice process with the help of choice models makes the results reliable as well as trust worthy. In order to build long-term relationship with consumers, marketers need to understand how consumers... | 51267 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Vishnuvarthani Selvakumar Service Quality of the Indian Railways: A Study in Salem Division. 2013 г., 124 стр., мягкий переплет The Railways play a significant role in strengthening the volume of traffic as well as in providing better services to the passengers. The railway services should come up and encourage the passengers to opt for train travel. The Indian Railways is a historical legacy, is a vital force in Indian economy. India is a country with the largest railway... | 32741 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jean Wanjiku Munyaka The Influence of Relationship Marketing on Customer Loyalty. The influence of Relationship Marketing by Telecommunication vendors on Kenyan Service Providers' customer loyalty 2013 г., 72 стр., мягкий переплет Increasingly, marketing is moving from a focus on individual transactions and towards a focus on building value-laden relationships and partnerships with the customer. The goal is to deliver long-term value and relationship with existing customers and the measure of success is customer loyalty. There are many different relationship marketing... | 23635 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг L. Gyanendra Singh and N.V.R. Jyoti Kumar Life Insurance Marketing in India: A Focus on Mizoram. 2013 г., 512 стр., мягкий переплет The life insurance industry in India has registered an impressive growth since the beginning of 21st century. The market has witnessed dynamic changes including entry of a good number of global players. Life insurance is a big business opportunity in India with a large population and untapped potential. By 2020 financial year, the Indian insurance... | 70723 тг |
