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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ali Etemadoleslami Bakhtiyari and Alireza Miremadi Marketing and Advertising for Higher Education: Theory and Practice. An Excellent References Textbook 2013 г., 92 стр., мягкий переплет In the last two decades of the twentieth century, international Campus universities around the world were emphasized on financial sources rather than public or government universities; therefore, the competition for qualified students has increased contemporarily with the student awareness about the programs and services offered by international... | 31605 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jennifer Garc?a Country of Origin Effect and Reputation of Spanish Brands. A Literature Review, an Empirical Study 2013 г., 156 стр., мягкий переплет Country of origin effect is one key factor, often ignored, of brands. In today’s business world, companies need to understand the implications of COO effects on their products and brands. This paper looks at the influence of COO on consumers’ product evaluations and purchase intentions. In particular, Spanish COO is chosen as the study... | 37267 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mohamed Abdelghany Social Networking Strategy for a Startup Retail Pharmacy in Egypt. Marketing Strategy Guidelines 2013 г., 112 стр., мягкий переплет The Egyptian revolution was a spark that enlightened the social media in a comprehensive manner among the nation, therefore online platforms are considered to be a marvelous opportunity to speed up the role of marketing in any start-up pharmacy. The objective of this research was to present a guideline for the Egyptian retail pharmacies on how to... | 21692 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Gabriela Sosa Lamarche The Relationship Between Cross-Media Usage and Brand Recall. A Test of Customer Engagement with Print and Digital Magazine Advertisements 2013 г., 60 стр., мягкий переплет The involvement of new media in advertising causes media campaigns to move further away from appealing the masses and to take a much more individualistic approach to mediated communication. Because of this, employing a cross-media approach allows a more effective distribution of content, mixing the advantages of online and interactive media with... | 23208 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nebert Matelong and Bernnard Nassiuma Determinants of Service Quality for Customers: An Overview of Loyalty. 2013 г., 136 стр., мягкий переплет The growth of the informal sector in spite of alarming constraints is an appeal to the role which they continue to play in creation of employment opportunities in the fast growing urban sector. In the present shoe shine enterprises scenario, service quality is a vital competitive advantage to maintain customer support and build great base for the... | 36556 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Afrouz Mazaheri Tehrani The Effect of Extrinsic Determinants on Consumer Evaluation. 2013 г., 136 стр., мягкий переплет This study will develop and test a conceptual model of extrinsic determinants of consumer evaluation on purchase intention for local and imported home appliances in a selected Iranian market. In addition, the effects of ethnocentrism, sales promotion, and word-of-mouth will be investigated. This research is supposed to provide insights for local,... | 36556 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ahmad Mohammad Aljamal Analysing and Comparing International Marketing Strategies. Marketing Strategies 2013 г., 104 стр., мягкий переплет Marketing plays an important role in the growth of any firm. In a competitive world it is crucial to meet the need of the customer so as to survive and grow in the market. Without the marketing function it is extremely difficult for any organization to survive in a globalized world today. An organization may have robust operation strategy, finance... | 32031 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Firehiwot Yemane Yehdego Efficiency of Cooperative Marketing in the Sesame Value Chain. In Metema District, Northern Gonder Zone of Amhara National Regional State 2013 г., 104 стр., мягкий переплет Though cooperatives in Metema have important roles to play in favor of their members they are still marketing their member’s sesame inefficiently, so building capacity of cooperatives and their employees, commencement of appropriate organizational structure to cooperative promotion offices, strengthening cooperative leadership, establishment of... | 32031 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Leonard Fotabong The Microfinance Market of Cameroon. Trends and future development. 2013 г., 68 стр., мягкий переплет The Micro-finance Market of Cameroon provides an insight into current day development, challenges, trends and the way forward to succeed in a market where informal institutions dominates and the collapse of Micro finance institutions continue to occupy headline news of major news channels. The book is a result of focus group discussion, surveys... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Hassan Sial The Proficient Role Of Positioning For A Successful Change. A Product's Positioning In A Market As An Energy Drink, A Pakistani Graduate Perspective 2013 г., 64 стр., мягкий переплет Every company has stumbled upon failure in its product launching. In this book the author describes how a company failed in its launch of a new product's marketing and advertising, and how it regained success of the same product by using the marketing technique of "Positioning", for turning a big failure into the most selling product in... | 23350 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Minail Khan Brandism - Exploring Self Identity. A Post Modern Pakistani Perspective 2013 г., 92 стр., мягкий переплет This book studies the phenomena of postmodernism, focusing specifically on the influence of self-identity on the brand consumption culture of the Pakistani postmodern consumer. It attempts to explore the largely unexplored area of symbolic consumption of brands and the role a consumer’s self-image plays in the choices and decision making related... | 31605 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Fahad Akber and Syed Abdur Raheem Aspects and Importance of Digital Media in Pakistan. Online Marketing 2013 г., 60 стр., мягкий переплет This book contains the research work, which is conducted by us for many months to identity the issues, which Pakistan is facing for digital media as well as the boom of digital media in Pakistan, we have completed this research by doing secondary research on different available articles as well as by taking interviews for Digital Media... | 23208 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Verinder Singh Bali Awareness and Marketing of ULIP Plans among Indian Middle Class. 2013 г., 88 стр., мягкий переплет This book is based on the research project which was done with Met Life and its associate partner J&K Bank. It is the study of Unit Linked Insurance plan of Met Life and how does the growth of the various insurance plans or the Net Asset Value (NAV) depends on the portfolio in which the investment has been made and the SENSEX. The various... | 33883 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Vincent Wee Eng Kim,Vivien Wee Mui Eik and Charles Sharma Naidu New Media In Advertising. 2013 г., 64 стр., мягкий переплет Study shows that Asian youth used mobile phones to kill time, and their favored content include news updates, entertainment, and music. Mobile phones are cool and also a private product to own. Many developed Asian countries like Hong Kong, Japan, Singapore and South Korea. Mobile marketing is fast becoming the main customer experiences. Example,... | 26255 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Wiebke Andresen The Mobile Consumer. Reaching consumers through mobile devices 2013 г., 144 стр., мягкий переплет The introduction of mobile devices has revolutionized the way of information seeking, interacting and communicating. A shift to a consumer-centric marketing approach by adapting communication marketing and services to changing consumer behavior and their needs is becoming essential for the success of companies in nowadays market environments.... | 26216 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Micky Chen,Luxi Jiang and Martin Zaborowski The Valence of Online WOM on Product Performance. Analyzing the AppStore 2013 г., 144 стр., мягкий переплет A growing reliance on the Internet as an information source when making choices about buying certain products raises the need for more research into electronic word of mouth. This study aims to contribute to the current scientific knowledge on how the valence of online reviews affects product performance. Using applications from the AppStore, we... | 36840 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Masud Parves and Azizul Hassan A Comparative Case Study Investigating the Adoption of CRM. The Case of Tesco and Sainsbury’s 2013 г., 68 стр., мягкий переплет This study concentrates on Tesco and Sainsbury’s - two major retailers in the United Kingdom as cases. The contents are rigorously developed under the title ‘A Comparative Case Study Investigating the Adoption of CRM – The Case of Tesco and Sainsbury’s’. From cross comparison viewpoint, the set objectives are: first, to explore the key... | 23493 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Eleonora (Pavlova) Elbaz Intercultural ‘passenger-cars advertisement’. Comparison of mainstream Russian, Austrian and German cases, focusing on the culture-oriented printed-marketing approach 2013 г., 248 стр., мягкий переплет The high competitiveness in the car industry gives incentives to the cultural marketing, since any car brand can be easily replaced by another, as they all serve the same purpose. For this research, two big cultures were chosen, the Russian and the German, as they have nearly a polar difference in values and orientations. The thesis presents a... | 32814 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Roberto Celot Virtual Product Placement in a Virtual World. 2013 г., 72 стр., мягкий переплет A development in technology has made it much easier for people to ignore typical messages. Firms need to look for a new alternative to acquire the mind of the consumers. PP in movies is one of the answer advertisers have found. In media and entertainment environment PP is the inclusion of brand. PP has been used widely in entertainment media, like... | 21699 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nikheel Kedia Children- the real decision makers. A study of children's influence on parental buying decisions 2013 г., 88 стр., мягкий переплет This book illustrates that besides being customers in their own right, children’s influence on family purchasing is steadily increasing. They have a direct as well as an indirect influence on the purchase of consumer durables in a household. The research probes into the factors influencing the behavior and decisions of children. While parents,... | 24203 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Elbert Bryan Vidal Relationship Marketing In Focus. Improving Customer Relationship for Better Business Results 2013 г., 80 стр., мягкий переплет So much has been written about relationship marketing. And through the years, experts have cited multivariate models that tried to explain the concept and shed more light to it. What has been consistently agreed on is that relationship marketing's desired outcomes are to increase customer loyalty and word of mouth engagement. This is universally... | 23919 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Arifur Rahman Effectiveness of Humour in Advertising. A comprehensive analysis of humour in advertising on Bangladeshi consumers 2013 г., 96 стр., мягкий переплет Advertising as an area of research is too extensive, that cannot be covered in one book alone. The author chose to focus on an area yet unexplored – emotional appeal, more specifically humour appeal among Bangladeshi consumers exclusively. Humourous appeal as a persuasive device is more consistent as a method which allowed the author to isolate... | 31747 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mohammednour Eltahir Modern Attitudes in Marketing. Marketing 2013 г., 108 стр., мягкий переплет The marketing arena fertile ground for the study, as characterized by his dynamism, the show permanently and continuously many of the ideas and philosophies of the new aims interested in them access to the best ways to meet the needs and desires of the consumer and get satisfaction better and a high degree. Has appeared many of the trends that are... | 29753 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Shamsul Haq Break Through Marketing Clutter-Need For Innovative Branding. Promotional Strategies For FMCG Companies 2013 г., 136 стр., мягкий переплет The Book-‘Break Through Marketing- Need for Innovative Branding’ is an attempt to study a thought process of companies and consumers while selling, promotion or making a purchase. This book specifically talks about Hair Care industry and an in depth study is been undertaken in respect of shampoo. This book has been written primarily for and... | 39460 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Corina Nawroth Communicating Corporate Social Responsibility via Corporate Web Pages. An Investigation 2013 г., 112 стр., мягкий переплет This research piece highlights the background of social and environmental impacts of the clothing and textile industry, and proceeds to explore theories and benefits of Corporate Social Responsibility engagement and Corporate Social Responsibility communications. The extent and prominence of Corporate Social Responsibility communication via... | 21692 тг |
