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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Subbarao Ebicherla Customer Relationship Management in Public Sector Banks. A Study on Selected Public Sector Banks in West Godavari District, Andhra Pradesh 2013 г., 388 стр., мягкий переплет Any business firm’s success is fundamentally based upon the satisfaction of the needs of the customers. The business strategy of a company needs to be customer centric. CRM is the business strategy which puts the customer in the nucleus of business. Of late, ‘RELATIONSHIP MANAGEMENT’ is the order of the day in banking industry and customers... | 60995 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Prasanta Parida Effectiveness of Social Marketing and Behaviour Change. A study on behaviour tracking among long distance truckers of Orissa 2013 г., 260 стр., мягкий переплет Social marketing is the systematic application of marketing to achieve changed behavioral goals for a social good among the high risk population. In India the community of truckers is vulnerable to HIV/AIDS due to higher prevalence of risky sexual behaviour, which results from a variety of social and economic factors as well as their work... | 47737 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Mufit Aydin Social Media Marketing's Impact on Brand Perception. Investigating the impact of social media on brand perception: A case of KFC 2013 г., 120 стр., мягкий переплет Through the innovation in social media, marketing communication has become interesting, social, precise, interactive and personal. As compared to traditional media advertising consumers are now attracted by the communications through social networking sites. The main aim of the research is to investigate the impact of social media on consumer... | 32599 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Dmitry Dolgunow Non-traditional marketing. ...because traditional marketing is getting illegal! 2013 г., 72 стр., мягкий переплет Remember when we were young we used to do things our own way? We didn't listen to mom and dad and surfed to our own fantasy, breaking all traditions. Use those experiences in advertisment and sales. Inovate! By implementing non-traditional methods in advertising with a low budget and high creativity, it is possible to achieve high results and... | 23635 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Justine Annika Lalonde Improving Moncaro's Social Media Marketing Efforts. To Further Attract Wine Consumers in Canada 2013 г., 96 стр., мягкий переплет Social media continues to become a popular promotional platform for many businesses because of its high exposure rates and low costs. This research focused on how Moncaro, an Italian wine cooperative could use social media to communicate and promote their products to Canadian wine consumers. From various literary sources and a questionnaire,... | 21099 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rajshree Panda Advertising Appeals. 2013 г., 64 стр., мягкий переплет For graduate and Upper level undergraduate marketing courses. Insights into advertisement and its applications oriented introduction to advertisement appeals,the text explains to students how to understand and make use of the cultural knowledge and understand their behavior pattern and develop various advertisement and promotion strategy... | 23350 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Margarita I?orait? Particula?rities of Internet Marketing Strategy Formation. 2013 г., 72 стр., мягкий переплет As Internet technologies make significant progress, enterprises thoroughly design and develop their internet marketing strategies. Direct and electronic management strategies in enterprises should closely interface. Internet advantages should prompt a comprehensive evaluation of e-commerce opportunities. One of the biggest advantages of the... | 23635 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ota G?rtner Marketing research of specific product. 2013 г., 52 стр., мягкий переплет An oversupplied market force the producers to find the best way to introduce the product to the customers. Marketing became a major player in the market. this book shows, how to conduct the marketing research in the potential market, you would like to enter. It covers all the parts, that need to be taken, so your product would have an advantage... | 20988 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Elena Dal Maso Marketing Portfolio for an Apparel Company. 2013 г., 68 стр., мягкий переплет The elimination of bilateral quotas among WTO members and the rising spending power among affluent consumers offer chances to gain new market portions, both geographically and demographically. The Italian apparel company Benetton Group S.p.A. is an example of a leading market player that can take advantage of the present political and social... | 26397 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Farhan Ahmed and Muhammed Adeel Retailers Perception of Retail Atmosphere. 2013 г., 80 стр., мягкий переплет The competition among the retailers is increasing day by day. In order to gain competitive advantage one of the tactic is to create such a retail environment which improves customer experience and satisfaction.But are the retailers really taking advantage of this important tactic or it is being neglected.A study of 104 stores reveals some... | 23919 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Joseann Knight Buying Local in a Small Import-Dependent Economy. The Dependency Theory Perspective 2013 г., 448 стр., мягкий переплет Dependency theory premises that the colonial powers of Europe benefitted economically by keeping their colonies in a state of low value-added production and import dependence for most of their modern history. Proposed by Latin American and Caribbean scholars as the rationale for persistent underdevelopment in their home countries, the dependency... | 52479 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Bonventure Onyango Odote and Wyckliffe Otieno Robby Marketing Audit and Performance: A Case of Parastatals. Marketin Audit and Performance 2013 г., 128 стр., мягкий переплет This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals... | 32883 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Pankaj Jain Telecom Services: Key Trends & Customer Perception. A Comparative Study of BSNL and RCOM in Western Uttar Pradesh 2013 г., 192 стр., мягкий переплет Telecommunication is pivotal to a country’s socioeconomic growth as it brings overall progress of all segments of the country through a rapid revolution in the realm of information technology which is a prerequisite for promoting equitable and sustainable development as well as political and social cohesion. Increasing connectivity is highly... | 47257 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Charles Turkson Social Network Sites- A Tool for Advertising in the Consumer Market. The Ghanaian perspective 2013 г., 60 стр., мягкий переплет The advent of Social Networks has affected consumers' preferred information sources. Advertising aims at meeting consumers at their preferred location and then communicating firm-value. This book assesses the Ghanaian Consumers' use of Social Networks as well as their reaction towards advertising on this medium. This informs firms and advertising... | 23208 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sundas Islam Chaudhary Impact of Celebrity Endorsement on Consumer's Purchase Intention. 2013 г., 84 стр., мягкий переплет Celebrity endorsement has become one of the most desirable marketing techniques in recent times. Consumers admire favorite celebrities like their ideals and advertisers can use this likeness in developing marketing strategies. This celebrity consumer’s relationship has become an opportunity for promotions of the products and services.... | 24061 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Virgilio Abrego Raigadas Perceptions and misconceptions of the German people about Mexico. Is the brand or image from Mexico diluted by foreign “Mexican” brands in Germany? 2013 г., 108 стр., мягкий переплет The objective of this work is to expose the perceptions and misconceptions of the German people about Mexico and Mexican products. The paper starts with the importance of the brand name and the influence that a country has on a brand that gets to foreign branding. Then the country of Mexico and some features about Mexico will be briefly described.... | 32173 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tanushri Purohit and A.K.Das Mohapatra Green Marketing in Indian Retail Sector. 2013 г., 280 стр., мягкий переплет There has been a growing awareness among consumers around the world about protection of the environment they live in, consumers, both individual and industrial, are favoring to buy environment-friendly products as they feel that green products are safe for use. This work has explored the consumers’ attitude towards green products and retailers... | 51835 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Emeka Emengini and Andrew Ehikwe Developing Effective Sales strategies for Audit Firms. Concepts, Issues, Strategies 2013 г., 56 стр., мягкий переплет The dynamic nature of modern business and the increasing demands from users of accounts and accounting information are placing new emphasis on better strategies for marketing of Audit services in the present competitive business world especially in this era of globalization and application of International financial Reporting Standards and... | 23066 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Agnieszka Izabela Baruk Offerers’ Relations with Customers. Marketing holistic approach and marketing practice 2013 г., 96 стр., мягкий переплет All marketing orientations have one mutual assumption, which is the pursuit of the best fulfillment of purchasers’ expectations. However, the holistic orientation stands out from them; according to this, the assumption should be used with reference to all subjects interested in the offer of a given supplier, regardless of this offer’s... | 21099 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Christina Mehnert Brand Extension. Using Best-Worst scaling to evaluate consumer preferences for two hospital brands 2013 г., 144 стр., мягкий переплет The market for baby care products indicates a promising future and can be linked to hospitals through one of their core competencies, maternity care. This academic work evaluates whether an extended hospital baby shampoo brand could compete with market leading Australian baby shampoos. Two leading hospital brands from the same geographic region... | 28613 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ritika Bargoti The impact of viral adverts on purchase intentions. Exploring the nature of commercial and non-commercial viral adverts within the automotive industry 2013 г., 72 стр., мягкий переплет The purpose of this study is to explore how commercial and non-commercial viral adverts have an impact on purchase intentions within the automotive industry. In order to reach this aim the following objectives are investigated: the nature of commercial and non-commercial viral adverts, the relationship between these adverts and resulting purchase... | 18819 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Simona Vinerean Applying Online Behavioral Models in Internet Retailing. Understanding Consumer Behavior in Online Marketing 2013 г., 136 стр., мягкий переплет With the tremendous growth of the Internet and e-commerce, marketing has sustained multiple evoultions especially in relation to online consumer behavior as e-consumers exhibit a profound change in their purchasing experience. In this context, this book tests four theoretical models frequently used to explain online consumer behavior: technology... | 28328 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Gursharan Sodhi Different Modes to Enter India. 2013 г., 124 стр., мягкий переплет It is observed that in this world of globalization, all the international brands/ companies are looking to expand in different parts of the world but with different approaches. It is very interesting to identify why different companies of similar industry prefer different modes of entry to expand in same market of a country. Therefore, the purpose... | 32741 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nan Kain Burmese Shoppers Perception for Burmese Gems and Jewelry Products. Generalities of Studies, Related Concepts and Theories, Theoretical Framework, Research Methodology, Data Analysis 2013 г., 144 стр., мягкий переплет Perception of customers is important for successful business. Because the success of the firm bases on its ability to attract and maintain customers to buy goods or services at prices and give profits to the company. Consumer perception is the way of consumers and potential consumers view a firm and its products or services. Therefore, it is... | 36840 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Haileab Tesfamariam Service Quality and Customer Satisfaction at the Tourist Destination. The Case of Aksum Tourist Destination Cluster, Tigrai, Ethiopia 2013 г., 168 стр., мягкий переплет In today’s turbulent and severely competitive business world, service quality is the backbone of tourism business. Quality is widely acknowledged to be a critical factor and it is an important cause and ultimately dictates the success of tourism business. Therefore, an ongoing systematic measurement of service quality and customer satisfaction... | 42533 тг |
