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 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Fentaye Kassa Hailu Social Marketing. Basics and Concepts 2013 г., 264 стр., мягкий переплет Social marketing is the application of commercial marketing technologies to the analysis, planning, execution and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of society. There are four major arenas that social marketing efforts have focused on over the... | 51267 тг  |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ravindra Reddy Tamidela and Rajya Lakshmi Nittala Indian Consumers' Attitude Towards SMS Advertising. 2013 г., 364 стр., мягкий переплет The rapid increase in the usage of mobile phones and other mobile devices by Indian consumers has created a new channel for marketing. In India there are over 893 million mobile subscribes and the number is rapidly increasing day by day. This has paved the way for many companies of goods and services in the country to do their sales promotions... | 60142 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Saud Ilahi Impact of Advertising on Consumers. Concepts, Analysis, Conclusion 2013 г., 72 стр., мягкий переплет In a world that’s increasingly becoming one small global village, organizations cannot help but take advantage of the various mediums created to advertise their goods and services. Research has shown that immense profit has been recorded by most companies who have invested hugely in advertising. Although no one knows the origin of advertising,... | 23635 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Tabea Gerlach Is brand personality reflected via brand relationship?. Determinants of Brand relationships 2013 г., 76 стр., мягкий переплет In a time where markets are marked by the exchangability of products, the question is how can marketers create powerful brands in establishing a long-term connection with the brand. The following thesis is seeking to provide empirical support for the determinants of strong brand connections by testing a series of hypotheses using an experimental... | 18962 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Rahma Akhter Destination Branding. Customer Expectations From A Branded Destination 2013 г., 60 стр., мягкий переплет Tourism industry is a blooming segment in which competition is increasing to attract more visitors. On the other hand, with the modernization of people’s life the necessity of a vacation has become an important part of life. The concept of Destination Branding offers countries a framework in which they can differentiate themselves from other... | 23208 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kveng Hong Kao Sales Strategy of SMEs in Emerging Market. Sales Strategy, Problem of SMEs, Factor Influence and How to Solve the Problem of SMEs in Emerging Market 2013 г., 264 стр., мягкий переплет The SMEs have been confronting with the sales problems like competition with imported products, smuggled products, dominance of wholesalers, fluctuation of exchange rates, poor quality products due to the use of outdated technology and unskilled labor, high cost of production, expensive advertising cost, etc. The SMEs in Emerging Market, more... | 51267 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Ayca Can Kirgiz City Branding Based on Marketing Aesthetics. 2013 г., 124 стр., мягкий переплет Every organized place of the globalizing world is in competition with other places in order to share the value, skills, and interest. A famous city can also sell its products/services in an easier and profitable way, attract people, visitors, investors, activities, and play an efficient role in the world events, just like a famous company. Under... | 32741 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Deepak Mishra and Mohamed Foda Cobranding: A Study on the Perception of Customers. Principles, Concepts & Analysis 2013 г., 116 стр., мягкий переплет Today's consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main... | 32457 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Adriana Angelova Sexual Appeal in Advertising. 2013 г., 56 стр., мягкий переплет The average Western consumer is exposed to some 5000 advertisements every day according to the latest research. But what is it that actually makes an ad successful? Many different strategies and techniques are used by the marketeers as an attempt to beat clutter, one of which is sexual appeal. The author provides an extensive overview of this... | 21130 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Vincent Wee Eng Kim,Vivien Wee Mui Eik Bee Jade and Thinavan Periyayya Global Market Reality. 2013 г., 76 стр., мягкий переплет With faster communication, the world is rapidly shrinking. Countries are increasingly multicultural and companies with products and services developed in one country are finding enthusiastic acceptance in others. Companies need to be able to cross boundaries within and outside their country. Although the opportunities to enter and compete in the... | 26681 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Kiran Gangaiah0,Ramappa K.B. and Kadakol A.M. Essentials of services Marketing. Case, concepts & Theories of Services Marketing 2013 г., 264 стр., мягкий переплет Essentials of Services marketing is a text for students and business people who recognize the vital role that services play in the economy and its future. Indian economy are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturing companies that, in the... | 51267 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sarmistha Sarma The Essence of Advertising Management—An Indian Perspective. 2013 г., 252 стр., мягкий переплет Good Advertising is not to say anything to sell everything, but to say everything to sell something worthwhile. The growth of Advertising in any country is directly linked to the level of business activity in that country. The size of the advertising industry is considered as the indicator of the living standard of the country. In India the growth... | 47936 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Omar Sajid After Marketing. Effects on Customer retention and satisfaction 2013 г., 72 стр., мягкий переплет The nature of marketing has changed dramatically over the last decade as marketers have begun to use new technologies and processes to create additional value for customers and their companies.These days corporations are more focused and concentrated with their customers and the stakeholders, that is why the interest in relationships is pretty... | 21699 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Sellappan Balusamy and Somasundaram Vanitha Rural Consumer Awareness and Behaviour. 2013 г., 248 стр., мягкий переплет A rural consumer may be illiterate but he is not unintelligent. He is conscious of value for money and about every rupee he spends. Today, rural consumers are living in knowledge era and they can gather more information regarding the products anywhere and at any time through variety of sources available to them, which facilitate them to take... | 48810 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Vincent Wee Eng Kim,Thinavan Periyayya and Vivien Wee Mui Eik Bee Jade Good VS Bad Market Attitude. 2013 г., 80 стр., мягкий переплет Why in 2007 people waited in front of Apple stores to get its first iPhone although it can be deliver if order online for 3 days? Why many consumers work hard to avoid rejection by their peers, a negative goal. They will stay away from products that they associate with social disapproval. Products such as mouth wash and deodorants frequently rely... | 28323 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Nandana Zubair and Zainab Wadood Dimensions Of Brand Equity (a Comparative Study Of Coke And Pepsi). 2013 г., 52 стр., мягкий переплет Brand Equity Analysis - A comparative study of Pepsi and Coca Cola is done to analyse the elements/factors effecting the brand equity of both these organizations.The research cover various statistical tools in order to draw appropriate results which will in future help other beverage organizations in understanding what Pepsi and Coca Cola did... | 20988 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Madhusudan Rao Datrika Consumer Behaviour towards Safe Drinking Water. 2013 г., 88 стр., мягкий переплет World oceans cover about 3/4th of earth’s surface. As per the UN estimates, the total amount of water on earth is about 1400 Mill.Cu.Kms which is enough to cover the earth with a layer of 3000 mtrs depth. However only 2.7% of the total water available on the earth is fresh water of which about 75.2% lies frozen in Polar Regions and another 22.6%... | 29043 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Aruna Panchumarthy Trends and Opportunities in the Indian Life Insurance Industry. Insurance Policies and Market Value 2013 г., 260 стр., мягкий переплет The trends and opportunities in the Indian life insurance industry are studied with the review of the organizational system of life insurance corporations of India. Thoroughly studied the product policies and pricing systems, analyzed the distribution systems and studied the opinions of the agents. This study examined the promotional programmes,... | 49236 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Gopal Das Retail sales promotion and consumer behavior: An Indian perspective. 2013 г., 108 стр., мягкий переплет The adoption of a liberalized retail trade policy for rapid economic development by the Indian government has brought about dramatic prosperity in the Indian organized retail industry. This development in Indian retail environment attracts both domestic as well as international retail players to invest in India. As a result, the Indian retail... | 29318 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Muhammad Adnan Qureshi Exposure of Woman through Media. A case study of media campaign in Rawalpindi and Islambad (Pakistan) 2013 г., 168 стр., мягкий переплет Just plug on your television, or step out in a public place and observe what you mostly have. You would have numerous images of women, for selling the things. You would also have these images at the back sides of vehicles, at sign boards,at television in advertisements, in magazines, in news papers and everywhere. Now try to scrutinize what... | 40645 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг M. Suleman Sabir,Muhammad Sultan and Raja Mazhar Hameed Standardization Verus Adaptation in Global Market. In Global Marketing 2013 г., 92 стр., мягкий переплет Over the few decade lot of debates held on the standardization versus adaptation in the global market but there is no universal solution for the firms whether to standardize or adapt because each has its own benefits. I concluded different theories regard standardization versus adaptation and their influencing factor in the international market.... | 28750 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Divaries Cosmas Jaravaza TQM application in commercial banks in Zimbabwe. TQM application in commercial banks 2013 г., 120 стр., мягкий переплет A business without customers is no business.TQM has been popularized by quality gurus yet it still remains elusive.This book focuses on the application of TQM on customer services in commercial banks taking an empirical perspective.Bankers,service marketers and scholars can benefit from the use of emphasis curves,time and motion log and servqual... | 29744 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Qazi Mohammed Ahmed,Majid Aleem and Fatima Z. Nasir Common Attitude Development Towards Advertising In Pakistan. 2013 г., 96 стр., мягкий переплет The research study intends to investigate the role of general attitudes towards advertising in Pakistan. Attitude development here pertains to the evaluative criteria that consumers select by the degree of product information available, social affiliations and hedonism. Exposure to advertisements is specifically analyzed in the form of Mass Media... | 28892 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Alireza Miremadi and Hossein Cheraghi Gaining Competitive Advantage: Marketing Strategies for shipping. The Original Reference Text book in Marketing Strategies for shipping and Port industry 2013 г., 104 стр., мягкий переплет The competitiveness of a port convinced shipping lines and shippers with a significant basis in selecting a port. Port authorities and port operators can make use of the competitive advantage as a parameter for counter measures by grasping the advantages and disadvantages of the ports and be a prime factor of opportunities and threats of the... | 29611 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Vincent Wee Eng Kim,Vivien Wee Mui Eik and Thinavan Periyayya Branding Customers as King! Bull Shit. 2013 г., 76 стр., мягкий переплет Customer service is bad all over. Many companies you go they tell you about customer care policies and their focus on customer satisfaction. Faced with bad attitudes from the people who sell them goods and services, it is not surprising that many customers show low levels of satisfaction and loyalty to suppliers. The reason why customers go ... | 28181 тг |
